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In our ever growing bag of sales tips, here’s another angle. An angle that you should always keep an eye on…the best ways to outsell your competition!

The key to outselling your competition is to compare both your product and promotions to theirs. When you find the differences between you, use your findings to improve your product or offer.

These are the top 12 things you can compare and improve upon to outsell your competition.

1. Price: Can you offer a lower price? Can you offer a higher price and increase the perceived value of your product? Do you offer easier payment options than your competition?

2. Packaging: Can you package your product more attractively? Do the colors of your package relate to your product? Can you package your product into a smaller or larger package?

3. Delivery: Can you offer more economical shipping rates? Do you have a high enough profit margin to offer free shipping? Can you ship your products faster?

4. Benefits: Can you offer more benefits than your competition? Are your benefits stronger? Do you have believable proof that supports your claims?

5. Quality: Is your product built and tested to last longer than your competition? Can you improve the overall quality of your product?

6. Performance: Can you make your product faster at solving your customers problem? Is your product easier to use than your competitions?

7. Features: Can you offer more product features than your competition? Do your features support the benefits you offer?

8. Availability: Is your product always available or do your have to back-order it? Can your product suppliers drop ship to your customers?

9. Extras: Do you provide free bonuses when your customers buy your product? Are your bonuses more valuable than your competitions?

10. Service: Do you offer your customers free 24 hour customer service? Can you provide free product repair? Does your competition make their customers talk to a machine?

11. Proof: Can you provide more proof than your competition that your product is reliable? Can you provide stronger testimonials or endorsements?

12. Guarantees: Do you have a stronger guarantee than your competition? Do you offer warranties with your product? Do you provide an easier return policy?

There’s 12 to start with and they are among the most important so you would do well to study it!

To our mutual success!
Dennis
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Note: I try my very best to write as clear and concise as possible. Despite all efforts I may have missed something or not explained it in the best way possible. Please let me know if this article has helped your marketing efforts. If you have any questions, contact me anytime. Got a topic suggestion; something you’d like to see? Skribit and others will vote on it as well. Either way I would love to hear from you. Don’t forget, We offer Full Feed updates.

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Tags: benefits, competition, endorsements, pricing, product, promotions, quality, sales, Sales Tips, shipping, testimonials

This entry was posted on Monday, June 23rd, 2008 at 8:07 am and is filed under Sales Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.