12 Ways To Outsell Your Competition
Welcome! I see you're new. ;)
We have a brand new article below, popular articles above, recent articles to the right and all posts in the archives. Enjoy!
Welcome to D.S.W.M.! Where Direct Sellers Learn Marketing Tips For Beginners. Affiliate marketing, Blogging, Social Networking, Webdesign. Virtually every aspect of Internet marketing & Offline marketing, all written in *Plain English*.
Never miss a tip with Full Feed updates.
In our ever growing bag of sales tips, here’s another angle. An angle that you should always keep an eye on…the best ways to outsell your competition!
The key to outselling your competition is to compare both your product and promotions to theirs. When you find the differences between you, use your findings to improve your product or offer.
These are the top 12 things you can compare and improve upon to outsell your competition.
1. Price: Can you offer a lower price? Can you offer a higher price and increase the perceived value of your product? Do you offer easier payment options than your competition?
2. Packaging: Can you package your product more attractively? Do the colors of your package relate to your product? Can you package your product into a smaller or larger package?
3. Delivery: Can you offer more economical shipping rates? Do you have a high enough profit margin to offer free shipping? Can you ship your products faster?
4. Benefits: Can you offer more benefits than your competition? Are your benefits stronger? Do you have believable proof that supports your claims?
5. Quality: Is your product built and tested to last longer than your competition? Can you improve the overall quality of your product?
6. Performance: Can you make your product faster at solving your customers problem? Is your product easier to use than your competitions?
7. Features: Can you offer more product features than your competition? Do your features support the benefits you offer?
8. Availability: Is your product always available or do your have to back-order it? Can your product suppliers drop ship to your customers?
9. Extras: Do you provide free bonuses when your customers buy your product? Are your bonuses more valuable than your competitions?
10. Service: Do you offer your customers free 24 hour customer service? Can you provide free product repair? Does your competition make their customers talk to a machine?
11. Proof: Can you provide more proof than your competition that your product is reliable? Can you provide stronger testimonials or endorsements?
12. Guarantees: Do you have a stronger guarantee than your competition? Do you offer warranties with your product? Do you provide an easier return policy?
There’s 12 to start with and they are among the most important so you would do well to study it!
Never stop pushing forward!
Dennis
———————–
Note: Being a beginners coach, I try my very best to write as clear and concise as possible. Please let me know if this article has helped you or if you need any clarification. If you have any questions, contact me anytime, or leave a comment. Got a topic suggestion? Skribit and others can vote on it as well. Either way I would love to hear from you. Don’t forget, We offer Full Feed updates.
If you enjoyed this post, make sure you subscribe to my RSS feed!
Related posts:
- 10 Ways To Multiply Your Sales Welcome to D.S.W.M.! Where Direct Sellers Learn Marketing Tips For...
- 7 Ways To Boost Sales Welcome to D.S.W.M.! Where Direct Sellers Learn Marketing Tips For...
- Do You Leverage Your Competition Whenever You Can? Leverage - Positional advantage; power to act effectively. Source. One...
- Under Promise - Over Deliver For Greater Success Welcome to D.S.W.M.! Where Direct Sellers Learn Marketing Tips For...
- Sell More To Your Existing Customers: The Up-sell Welcome to D.S.W.M.! Where Direct Sellers Learn Marketing Tips For...
- 10 General, Useful Tips To Add To Your Bottom Line Welcome to D.S.W.M.! Where Direct Sellers Learn Marketing Tips For...
Tags: benefits, competition, endorsements, pricing, product, promotions, quality, sales, Sales Tips, shipping, testimonials
June 25th, 2008 at 3:12 pm
Dennis,
I’ve always like “out” Guaranteeing my competition in my off line business. It works like a charm.
Like Jay Abraham says a strong guarantee is the ultimate risk reversal for the customer. Meaning that by offering a guarantee you are taking the risk of doing business off the customer’s shoulders & placing square on your shoulders.
Keith Goodrum
June 25th, 2008 at 8:40 pm
Absolutely true. A strong guarantee (or lack there of) may be the only thing standing in the way of someones purchase
June 26th, 2008 at 9:46 am
Excellent - comparison is used in most decisions we make - and if you have just the slightest edge - well, then there’s nothing else to talk about.
June 26th, 2008 at 8:43 pm
LOL well put Mo. The slighter the edge though, the more you have to pump it up and keep it there.
Thanks for dropping by, and I hope to see you ’round more often!
June 26th, 2008 at 9:45 pm
Absolutely true! If you want to outsell your product make a research for your competitor and try to compare your products or services. And try to experiment strategies that could help to outsell your competitor.
June 26th, 2008 at 11:27 pm
Yep.