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A short post today but with a bullet! In regards to splitting categories when necessary.

Perhaps it was laziness, I dunno. When I first started categorizing this blog I had “Traffic & Promotion” as one category.

Well, they DO go hand-in-hand don’t they?

Yes & No.

Here’s how I see it - all promotion is meant to bring traffic. But, not all traffic is a result of promotion…..at least not “direct promotion“.

Do you see it? Think about it.

The more I market and blog, the more I see differences, sometimes vast differences in traffic strategies and promotion techniques.

This also mean that it makes good “user-friendly” sense, to separate the two for readers. Let us never forget, without readers, we’re just talking to ourselves ;).

You don’t want too many categories, but you don’t want separate issues all clumped together either. That just leads to frustration and the dreaded backspacing right off your site.

Of course though, no matter what you do you will certainly sometimes find the same article in multiple categories…that’s normal, but only if the article truly warrants it.

That’s it for now (told ya it was quick), I hope y’all learned something as I did. As always, spread your thoughts below
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UPDATE: After publishing, my first commenter Hendry Lee made a valid point.

Having the readers interests first in my mind, I failed to mention that splitting categories in this manner is also best for search engine optimization.

As Hendry points out, “It can help search engines identify the theme of your blog.” And he’s absolutely right.

SIDE NOTE: As a blogger, you should always write for readers first and search engines (SEO) second, but don’t miss important details.

To our mutual success!
Dennis
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Note: I try my very best to write as clear and concise as possible. Despite all efforts I may have missed something or not explained it in the best way possible. Please let me know if this article has helped your marketing efforts. If you have any questions, contact me anytime. Got a topic suggestion; something you’d like to see? Skribit and others will vote on it as well. Either way I would love to hear from you. Don’t forget, We offer Full Feed updates.

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Tags: Article Tips, Blogging, promotion, Promotion Tips, traffic, Traffic Strategies

This entry was posted on Thursday, July 3rd, 2008 at 10:13 am and is filed under Blogging Tips, Promotion Tips, SEO/SEM Tips, Traffic Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.