This isn’t another sales tip on how you should follow up an initial sale with a back-end off. Nope, this is more important and more personal.

Honestly, I wasn’t even going to post today; so much to do ya know.

However, I received an email today (Nov. 4th) that nearly knocked me off my seat…and a big bang that woulda been!

The following email is from Nick at romandock dot com, and that’s all the lead in it needs. Read the email and quickly see why I think Nick truly has what it takes…..

“You may or may not remember this, but on October 11 you left a comment on a post of mine inquiring about subscribing to romandock dot com via email. Well, I finally got that set up and the option is now available.

Leverage - Positional advantage; power to act effectively. Source.

One of the best things you can do for any sales type business (physical or digital) is to gain leverage off your competition.

Some call it sneaky (which it somewhat is), but as long as you stay above board, it’s perfectly legal and an excellent marketing strategy.

One particular golden nugget you can achieve here is instant follow-up ideas for any product you are promoting:

Pick a product, any product you wish to promote. Search for that particular product you’re promoting on Google and find the other
successful marketers who promote it.

Next you simply join their list, whether it be email or postal and check out their particular follow-up system. See what they do, offer and say about the product,

Are you an “email pack rat”? Hundreds (if not thousands) of emails in this folder and that folder, or worse….not in folders?

Let me tell you from past and current experience, GO THROUGH THOSE EMAILS! Seriously. Although I probably should have done this in December, part of new years organization is going through ALL the old saved emails.

Keep what may actually be relevant and quickly toss what’s left. (Immediately empty the trash folder too, too make sure they’re gone.)

As for “keeping what may actually be relevant”, please don’t misunderstand me. I’m not saying to just put them back into save mode. If you find something you can use, USE IT. Implement whatever it is, ASAP.

If you must re-save it for a week or two, then fine. Make sure you go back to it though. Honestly? You’ve had it for a year or more, you’re not going to need it in a week or a month from now; use it now or toss it.

I read a great email a while back. It gave an awesome idea of how to take advantage of those certain emails that we all get 20 a day of, mostly jokes.

You know when you scroll down to the bottom of some emails, you’ll often see a link to HotMail, Yahoo or whoever the webmail provider is? Basically any free email provider will have their ad at the bottom of outgoing emails, right?

Wouldn’t it be cool to have your link there?

It would be fantastic!

Of course, how useful this technique is really does depend on your niche, but as long as you’ve got a fairly wide appeal - I can’t see a reason why you should pass up this opportunity to get your link in front of some prospective customers.