Leverage - Positional advantage; power to act effectively. Source.

One of the best things you can do for any sales type business (physical or digital) is to gain leverage off your competition.

Some call it sneaky (which it somewhat is), but as long as you stay above board, it’s perfectly legal and an excellent marketing strategy.

One particular golden nugget you can achieve here is instant follow-up ideas for any product you are promoting:

Pick a product, any product you wish to promote. Search for that particular product you’re promoting on Google and find the other
successful marketers who promote it.

Next you simply join their list, whether it be email or postal and check out their particular follow-up system. See what they do, offer and say about the product,

A short post today but with a bullet! In regards to splitting categories when necessary.

Perhaps it was laziness, I dunno. When I first started categorizing this blog I had “Traffic & Promotion” as one category.

Well, they DO go hand-in-hand don’t they?

Yes & No.

Here’s how I see it - all promotion is meant to bring traffic. But, not all traffic is a result of promotion…..at least not “direct promotion“.

Do you see it? Think about it.

The more I market and blog, the more I see differences, sometimes vast differences in traffic strategies and promotion techniques.

This also mean that it makes good “user-friendly” sense, to separate the two for readers. Let us never forget, without readers, we’re just talking to ourselves ;).

You don’t want too many categories, but you don’t want separate issues all clumped together either. That just leads to frustration and the dreaded backspacing right off your site.