How Do YOU Spend For Advertising, Or Do You?
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Advertising your website is a matter of dollars and sense; as in, where does it make the most sense to put your dollars?
A recent survey conducted by Marketingsherpa.com (as reported in the Marketing Report newsletter) showed that search engine optimization and in-house generated email lists rank neck-and-neck as the top performers when it comes to return on investment.
A few highlights:
- Paid search ads are favored by 49% of marketers as the highest ROI.
- In-house email lists received the top rating for ROI by 47% of those surveyed.
- 34% of marketers plan to increase their spending on search engines by 5% or more.
- Search engine optimization is growing in efficacy; 45% ranked it as a high ROI compared to 33% in 2005.
- In-house blogs are planned by 35% of marketers, compared with 18% last year.
According to Marketing Report, this is the fourth year in a row that search ads and in-house generated email lists nearly tied for the top spot. What does this mean to you?
- Invest the time— and yes, maybe even the money— to optimize your site, and look into paid search ads.
- Stay away from rented email lists. Not surprisingly, only 11% of marketers ranked this as a cost-effective advertising method.
Side Note: There are many many different forms of advertising, both free and paid. We will cover LOTS here, over time. What works for one person, may not work for another.
Another thing to always keep in mind - Yes, PPC can be very effective, however, it can also be very costly in a short period of time for those new to the game. As with anything, always do your due diligence and research appropriately.
FACT: One way or another you will need to advertise. Print, TV, Radio, Blog, Email, Ezine, PPC, or whatever. You can never fully stop the advertising and promoting if you wish to bring the traffic and sales.
To our mutual success!
Dennis
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Note: I try my very best to write as clear and concise as possible. Despite all efforts I may have missed something or not explained it in the best way possible. Please let me know if this article has helped your marketing efforts. If you have any questions regarding anything here, contact me anytime. Got a topic suggestion; something you’d like to see? Skribit and others will vote on it as well. Either way I would love to hear from you.
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Tags: Advertising Tips, blog, Blogging, blogs, Email Tips, pay per click, ppc, search engine optimization, seo
May 22nd, 2008 at 1:51 pm
Learning SEO tends to give you a leg up when learning PPC. It gives you an idea of what keywords to bid on and it’s a cheaper way to get started.
Stephan Millers last blog post..Fixed Costs and Fixed Time
May 22nd, 2008 at 2:05 pm
I sure hope so. I’m just starting to get ( a lot more) into the whole SEO thing, but it’s slow and a bit tedious.
Looking forward to it though
May 22nd, 2008 at 11:17 pm
I would say, of all the forms of marketing I’ve ever attempted for my business— SEO produced the highest ROI.
For every $1 that I spend on SEO improvements, I get back about $100 in revenue.
That’s a pretty good return on investment.
Sacramento Weddingss last blog post..1
May 23rd, 2008 at 8:58 am
Indeed that’s a very good ROI. Perhaps you can share some tricks
You hire-out your SEO work?
May 25th, 2008 at 11:59 pm
Different sites require different tactics.
On my purely blog site I generate buzz and provide usefull content, word of mouth is most effective.
On my non blog sites I rely heavily on Google and free traffic through proper SEO. On the nopn blog sites I have to be extremely careful NOT to send traffic that doesn’t convert, or results in a high bounce rate, because those hurt site stats… which hurt rankings with systems like adwords.
Popular Wealths last blog post..Celebrity Product Endorsements For YOUR Blog
May 26th, 2008 at 6:23 pm
Those are some very good points regarding non-blog sites. I’d venture to guess that not many adhere to it, or even know those dangers exist.
Great point!
Do me a favor please? I truly appreciate your comments and hope you swing around more often, but please refrain from keywording the name field…this is becoming policy.
*first name* @ popular wealth is acceptable