Welcome to D.S.W.M., where Direct Sales meets Online Marketing. We cover it all, as elementary as possible because we know you’re new. Got a wish list? Skribit! Like what you see? We offer Full Feed updates.

UGH! Broken links everywhere. Is there anything more annoying to a site owner?!?!? Not only that, but you can easily lose business; perhaps a LOT of business depending on the circumstances.

If it’s a blog you can very easily lose readers if they find too many broken, non working links. Reader loss could quite possibly mean revenue loss, both in the present AND future…most will never return. 

Think especially of new readers full of hope, glee and anticipation in finding a new blog in their niche of choice…what a let down. Not to mention how unprofessional it looks, especially if it’s more then 1 or 2 links.

You also have to be aware of the SEO ramifications that can occur due to too many broken links. Search engines, especially Google will not appreciate it…not one bit. Links, incoming outgoing and internal are the backbone of Google ranking.

If it’s an e-commerce site, oh boy, you could lose hundreds or even thousands of dollars in sales depending on how many links don’t work and how long it takes you to notice.

You hope readers/customers will contact you about it, but the horrifying truth is most will just back away in disgust and go somewhere else.

You may get extra lucky here, if you have a one-of-a-kind site, but how likely is that?

For our purpose now though, we will stick to broken blog links and what you can  do about it. The reason for this being, I just fixed 30 broken links on this very blog you’re reading, and I did it in record time

I did them all with the Broken Link Checker plugin, and I did them all in a very short time. I’m lucky I didn’t have as many live posts yet as I used to, due to my recent restructuring. Of course, this is also the reason why I had most of the broken links.

Irony at it’s finest ain’t it?

Imagine something happening where you had to go through hundreds of pages and thousands of individual links to find the broken ones. Ouch. Well, ya don’t need to with this handy dandy plugin.

This plugin will monitor your blog for broken links and missing images in background and notify you on the dashboard if any are found.

Some options are:

* Checks your posts (and pages) in the background.
* Detects links that don’t work and missing images.
* Notifies you on the Dashboard if any are found.
* Makes broken links display differently in posts (optional).
* Link checking intervals can be configured.
* New/modified posts are checked ASAP.

Different buttons to choose from for each link and several options you can utilize. I highly recommend grabbing this…it can truly save you in the long run.

To our mutual success!
Dennis
———————–

Note: I try my very best to write as clear and concise as possible. Despite all efforts I may have missed something or not explained it in the best way possible. Please let me know if this article has helped your marketing efforts. If you have any questions regarding anything here, contact me anytime. Got a topic suggestion; something you’d like to see? Skribit and others will vote on it as well. Either way I would love to hear from you.

Popularity: 24% [?]

Tags: Blogging, broken links, e-commerce, link strategy, plugin, seo, wordpress

This entry was posted on Thursday, May 8th, 2008 at 12:10 am and is filed under Link Strategy Tips, SEO/SEM Tips, Widgets & Plugins. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.