Hey David, welcome aboard the community! Awesome comments so far.

Favor - no signature links please, Akismet caught both comments so far and spammed them…..not everyone checks their spam box before deleting all.

I don’t I agree with Pat’s view that “hiding prices” is the right way to go.

There are very few markets that operate that way. Unless your site is extremely in high demand, then hiding info is more likely to scare away advertisers.

I’d say be open with all the information that will help the advertiser make a quick informed decision.
By that I mean:

1. Detailed analytics - impressions, uniques and timespent. Break it down by country and state if possible.

2. Define your niche audience. Segment them if necessary.

3. Be clear about what targeting options are available.

4. Show examples of reports they will get

5. Allow them to A/B test their ads easily.

Think about how Facebook makes it easy to advertise with them.

The good thing is that there are free off-the-shelf tools that make all this possible like Trafficspaces.

One final note on the “hiding prices” issue, rather than do that, just show a minimum bid price and let advertisers bid up in an auction. It is a much better way.

David

Hi Dennis,

Be careful with those kinds of inquiries.

With the wrong advertiser, the following could happen:

1. The credit card is fraudulent so a chargeback occurs a month after the transaction when the true owner discovers the transaction on their statement.

2. Ads or landing page contain a virus or some sneaky content.

David

This is the article lol, what kind of elaboration are you thinking about?