Link Strategy Tip - You Need Outgoing Links Too
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You need incoming links! They shout. And it’s true, you do and lots of them. But what they weren’t shouting until recently is that you should have a fair mount of outgoing links also…
You’d be really surprised if you knew how many online marketers either don’t know, or completely ignore the “simple” fact, that if you want your website to have lots and lots of traffic, you need LINKS. Both incoming AND outgoing; yes that’s right, I said OUTGOING.
And that’s what this tip is based on…
There are two different ways to accomplish outgoing links, a good way and a better way.
If you simply reference someone else’s blog in your post and link to it, you won’t do your traffic size much good. You won’t do it any harm either though and you will in fact help your site some.
Of course when you mention what’s happening on other sites, you run the risk of sending people away to that other site. But you also show that you’re part of a community and that you’re up to date with what’s happening in your field.
It might cost you a few clicks, but you’ll help to build trust. This is what it’s all about, right? And when the owner of the site you’ve linked to sees your post, there’s a very good chance he’ll link back!
The other kind of link takes a bit more work, but definitely worth it. If you’ve seen a site that impresses you, instead of just linking to it, you could contact the person behind it and write about them.
A few emailed questions would be enough to give you a good post or even two. When you tell them that their profile is up, what are the odds that they won’t put a link to it on their site?
Never stop pushing forward!
Dennis
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Tags: Blogging, community, email, linking strategy, one-way link, outgoing links, reciprocal link
March 14th, 2008 at 9:13 am
Great article, thank you. The most of the articles on SEO I read were talking about incoming links only and their importance in website marketing. But on my opinion, it’s about not only to get but to give. If one links to someone else’s site from his or her own website, it would show that he or she respects other webmasters and looks for long-term marketing realtionships. Outgoing links help build trust in you and your website.
March 29th, 2008 at 2:59 am
That’s exactly right Wild, but not everyone realizes it yet. That’s just one thing I try to cover!
Thanks for the comment
May 2nd, 2008 at 4:10 pm
Dennis.
I think that linking out to other blogs, and using tracbacks is one of the most overlooked blog activities. I know that doing these two things has had a powerful effect on my blogs growth.
Great idea about the direct contact. I’m going give it a shot and see how it goes.
Keith Goodrum’s last blog post..By: Dennis Edell
May 2nd, 2008 at 4:45 pm
Hey Keith, it’s awesome to see you here!
I’m definitely getting more and more into linking out, and am glad to see I gave u a good idea…be sure to let me/us know how it works for ya
May 4th, 2008 at 1:15 pm
Visiting blog site and make comments play an important part.
outgoing link and incoming link also important, i believe it will create win win situation.
Have a nice day.
From; coolingstar9
coolingstar9s last blog post..I salute you, Cleaners
May 4th, 2008 at 7:29 pm
Exactly right Cool, thanks for dropping by
May 10th, 2008 at 11:02 am
Thanks for the suggestions, which seem to indicate that “no follow” in comments would undermine one’s goal of having outbound links.
Sacramento Wedding DJss last blog post..1
May 10th, 2008 at 11:56 am
Correct. Although Google is said to still ’see’ and somewhat index no-follow links, they lose a lot of power.
I’m not sure how you got that from this particular article though.
May 28th, 2008 at 10:54 pm
Great thoughts! I had never thought about using outbound links like that… I will start today! Thanks…
Sacramento Wedding DJs last blog post..1
May 29th, 2008 at 9:52 am
Excellent Brandon, good luck! be sure to let us know how it goes!
October 14th, 2008 at 9:05 pm
Great info! I know that linking to each other can
be a great thing to make my blog site even better, and Thanks for all the important information.
Daryl Saari´s last blog post..The greatest Best Multivitamin from GBG
October 14th, 2008 at 10:30 pm
Hey thanks Daryl and welcome to the blog! I hope to see you ’round more often
November 7th, 2008 at 7:05 pm
I see your point in building trust and the aspect that networking gives you. I think you are right on both counts. I had actually used a similar method to attract links that had to do with writing about a few people that ran high pr blogs in my industry. I had all kinds of links develop off that effort. Not only did they all link back to the site but a couple wrote reviews recommending their visitors take a look at my site too.
firstwebsearch´s last blog post..Blog entry: Firstwebsearch.com as your Internet Marketing Partner
November 7th, 2008 at 7:55 pm
That’s an extremely powerful method, so congrats! Assuming the high ranking blogs care, not all do, this is certainly a method worth promoting.
December 29th, 2008 at 5:22 am
[...] Dennis Edell, the Search Blogger of the Day. Today I’d like to highlight a post titled You Need Outgoing Links Too. 9 out of 10 SEO forum posts will have “get links” somewhere in it, but this post [...]
December 29th, 2008 at 10:41 am
This makes sense when you are dealing with blogs, but most business sites are not linking out. I agree with linking out, but for a lot of sites it’s not an option.
There is the issue of linking to dead pages. Yes it was there when you linked to it, but 2 months later it’s now broken. The more a site links out, the more it needs to run programs like Xenu to find dead and broken links.
It can get worse. You link out to a site and that domain gets bought and turned into an phishing or spam site. Now your site has a link to a site that is not trustworthy. Would this bring you down, hard to tell.
If you are going to link out a lot, just make sure you keep up with the maintenance. It could turn a trustworthy idea into dirt.
December 29th, 2008 at 12:06 pm
Hey Jeff, welcome to the community!
You’re right about traditional websites (excluding the ever popular link farms of course). I think linking out for usefulness was something quite new and refreshing for bloggers.
Broken/dead links will always be an ongoing battle. I personally use and highly recommend the Broken Link Checker plugin for Wordpress blogs.
I’ve never used any external methods, but thanks for the Xenu mention; I’ll check it out.
It can get worse. You link out to a site and that domain gets bought and turned into an phishing or spam site. Now your site has a link to a site that is not trustworthy. Would this bring you down, hard to tell.
Very good point here, and I’m sure it does happen. I would think (hope!) Google would consider age in this case.
For example: you have a linking pointing out to a site for 5 years….all of a sudden on re-crawl they notice the site is now “bad”. I would really hope they would take the age of that link into consideration and realize you did not purposely link to a garbage site.
Thanks for the awesome comment Jeff, and I hope to see you ’round more often.
December 30th, 2008 at 4:42 am
[...] Dennis Edell, the Search Blogger of the Day. Today I’d like to highlight a post titled You Need Outgoing Links Too. 9 out of 10 SEO forum posts will have “get links” somewhere in it, but this post [...]