Mistakes To Avoid While Designing Your Landing Page - Guest Post
Landing Page is the most important element for an online business whether you want to sell any product or want to generate any leads from your website. Landing Page is just not your homepage; it could be any page which a customer reaches either by clicking search engine results, advertisement or a promotional link. It is the first page which a visitor on your website. Having a wrong landing page will make you lose lot of money.
The Success or Failure of your online campaign depends on your landing page. Whether you want to sell any product, generate any leads or any other desired purpose you need to ensure that you avoid the following mistakes so that you can have a perfect landing page.
Complex Design: - Your Landing Page should be simple. Don’t Try to make it complex by adding lot of images, links, graphics etc because they distract the mind of visitor. It is the Fact that Simplicity Sells.
Asking for Too Much: - The Most common mistake present in Landing Page design is a Complex or lengthy action which you want your visitor to take. Try to make it as simple as possible for your user.If you want to get some information from your user then decide in advance that which information is critical and don’t ask for unnecessary information. Auto-populate the fields if possible. If you are selling any product make the checkout process short and simple.
Wrong Positioning of Call to Action: - Another big mistake which we do is the improper positioning of Landing Page. While Creating a Landing Page We think that a visitor see the landing page in the same way as we see it. But this mistake can reduce your conversion Rate a lot. A Call to Action link For eg: - Click here or Sign Up should be at Top and easily visible.
Pictures Speak More: - An image is equal to 1000 words. Landing Pages with Text are boring. A relevant image act as catalyst for your conversion process. For example:- A beautiful woman with money, smiling faces. These images send good vibes to visitor and encourage him to take the desired action
No Relevancy: - Many ad designers don’t design their landing pages relevant to the ad content. The Title and content of landing page should be relevant to the ad content. Is Possible then you should design custom landing pages for each ad and make sure the customer reach the relevant landing page on clicking ad.
Takes More Time to load: - No user wants to wait, if your landing page takes lot of time to load. A good landing page should load in less than 8 seconds. Even today many people are still using dial up connections to use internet. Your landing page should load quickly even at slow connection. Avoid using many images, videos and Flash animations to reduce the loading time of your landing page.
Having a Perfect Landing Page is very important as the success ratio of your campaign depends on your landing page.
Jack Roland, is a freelance writer and loves to write on Landing Page optimization, Internet Marketing and lead generation.
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sherry
November 6th, 2009 at 6:57 am
These things are as old as the World, but still almost all clients have their own point of view on such things. Unfortunatelly going this way (not listennig to our pieces of advice) they make a mistake. A big one which costs them money and time.
November 6th, 2009 at 7:20 am
Hi
These are good tips and very well timed for me as I’m just starting to design a landing/squeeze page for a report I’m launching.
One thing that I would add is to make sure that text is well spaced out (using paragraphs and bullet points).
Gagan @ Landing Page Reply:
November 6th, 2009 at 11:55 am
@Neil @Debt Advice Free,
Really nice point, thanks for pointing it out
November 6th, 2009 at 5:20 pm
I’ve always believed in the importance of the landing page, so much so that whenever time permits I check the landing page of affiliates I am promoting. If you think about it, if they have a crappy landing page, no matter how many people click on your ads/links, the chances of getting a sale is minimized.
Dennis Edell Reply:
November 8th, 2009 at 12:21 pm
@Sire, I am always amazed at some of the really crappy pages promoted by the merchants themselves….then they wonder why affiliates don’t do so well I guess.
November 8th, 2009 at 12:40 pm
Good post, I’ve seen a lot of marketers that need to read this article.
Lately I’ve been seeing several ‘Call to Actions’ on the same page that make the marketer look desperate.
I found one the other day that did nothing more than send you to a second landing page. Talking about missing the point.
Gagan @ Landing Page Reply:
November 9th, 2009 at 5:20 am
@Brian D. Hawkins,
The landing pages which are just being used only to direct traffic from one website to another usually don’t convert well. Also Google had become very strict by reducing the quality scores of such landing pages
November 9th, 2009 at 12:14 pm
Question about “Click here or Sign Up should be at Top and easily visible.”
Do you mean in the navigation or at the top of the content? I have mine in the middle and end of my content. Should I also put one at the top?
Gagan @ Landing Page Reply:
November 11th, 2009 at 11:43 am
@Darrin @ Blastoff Network,
If possible try to keep it above the fold so that it could be easily visible to buyers .Most of the visitors don’t go till end according to my experience
November 9th, 2009 at 1:46 pm
I have to admit that I’ve never gotten the concept of the landing page down all that well. I’ve created what I considered as nice sales landing pages, then altered them at a different point to look more like the website they were associated with, and found that they generated the same amount of traffic. Of course, that could be me and how bad I send traffic to my own sites.
Gagan @ Landing Page Reply:
November 9th, 2009 at 2:26 pm
@Mitch,
Keep testing the results after making changes. so that you can see which thing work better , test small things like changing colors , headlines etc . even a small change can make a difference according to me
Mitch Reply:
November 9th, 2009 at 5:44 pm
@Gagan @ Landing Page, Thanks Gagan,
Actually, I really think the issue has been driving enough traffic to the site overall.
November 11th, 2009 at 5:42 am
Great post,the tips are good and i think it has been making alot of people to signup to the site.
Gagan @ Landing Page Reply:
November 11th, 2009 at 11:40 am
@Tiens shop,
Thanks , I am glad that you like the post
November 12th, 2009 at 4:07 am
In recent studies, a simple 60 second video on your landing page can increase page rank
immensely.
Dennis Edell Reply:
November 12th, 2009 at 9:36 pm
@P. Veazey@ air ambulance, Welcome to our little community! I hope to see you around more.
Gagan @ Landing Page Reply:
November 13th, 2009 at 1:08 am
@P. Veazey@ air ambulance,
Increase Page Rank ? I think you mean Conversion Rate.
Also Adding a video depends on your product and you may test results of your landing page with and without video.
Conversion would also depend on the Content of your video so their is no guarantee that your conversion rate would increase , Its Better to test and then decide
November 17th, 2009 at 10:42 am
Good list, thanks for this. For me, the key thing is simplicity and having a strong, simple, call to action. It’s not difficult but it’s amazing how many people screw it up!
Dennis Edell Reply:
November 17th, 2009 at 2:13 pm
@Gregor,
This was a guest post, so I’ll let the writer respond in full.
As the blog owner though, I had to at least pop in and welcome you to the community, thank you for your input and I hope to see you around more often!
I do however wholeheartedly agree with you, some landing pages are just horrific!
Gagan @ Landing Page Reply:
November 18th, 2009 at 10:25 pm
@Gregor,
I agree with you Simplicity Sells.
Its not difficult but You need patience to keep on testing until you come up with a good landing page
November 17th, 2009 at 10:21 pm
Great points here. As you mentioned, having a call to action in a highly visible area on the top of the landing page is key.
I would also add another call to action on the bottom of whatever the message is so if the reader actually scrolled down to see all of the copy, they’ll be directed to do what you’re asking without having to scroll back up.
Dennis Edell Reply:
November 18th, 2009 at 6:36 pm
@Gabe | freebloghelp.com,
This was a guest post, so I’ll let the writer respond in full. As the blog owner though, I had to at least pop in and welcome you to the community, thank you for your input and I hope to see you aroud more often!
That’s actually the same advice I give to bloggers to encourage more comments.
Gagan @ Landing Page Reply:
November 18th, 2009 at 10:27 pm
@Gabe | freebloghelp.com,
Yes Great point , you can add it at the bottom too , I think it would be best for visitors who ready your complete sales copy