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  • Understanding The New Rules Of SEO

    Hello dear readers, I got another guest surprise today! Assuming you’re one of the few that hasn’t seen him around the sphere yet, I’d like you to meet Nicolas Prudhon, PhD.

    As an Internet Marketer & SEO professional with over 10 years of practical experience, he’s gonna tell us a little something…..

    Search Engine Optimization is essential to the success of any website or blog. When talking about intrinsic value, SEO is (when applied properly) absolutely invaluable for it may bring tons and tons of potential prospects to your doorstep as no cost.

    I’m not talking about PPC campaigns, but really about achieving a high organic search engine ranking position

    It used to be a battle of keyword density, positioning, image tags and others… Yes, I said – It used to be – because the rules of the game have changed!

    In fact the rules are ever changing so there are little or no benefits to try to optimize using the latest “trick” to gain a few places in the search engines.

    If done in the right way, SEO will reward you in more ways than you can imagine, however, breaching any of its rules and you are facing dire consequences including your waste of time.

    In marketing, we talk about ROI, the same concept applies to SEO. You want to spend the least amount of time doing SEO, and gain the most search engine ranking positions. The only way to do that is to focus on what always worked and always will.

    People keep talking as how Google keeps changing its algorithms and how its AI is getting more and more developed filtering more and more sites.

    The truth is that unless you are a spammer, the game never has been easier!

    That’s right; SEO is no longer about complex technical stuff as it used to be! Here’s what proper on-page optimization for your site should include:

    • Page Title tag <title> with your main keyword in it.
    • One Header tag <h1> with your main keyword in it.
    • Quality content relevant to your keyword of about 500 words.

    Oh, and really want to emphasize that for your content, you just need to write it naturally. Forget about keyword density and other stuff like that, just write your piece.

    That’s it.

    So what has disappeared and why:

    • Meta Description. You no longer need to fill in a description; in fact doing so may harm your click through rate. Googlebot now automatically extract the most relevant elements from your content to provide the best matching description to the search made by the potential visitor. This way, your content is always relevant to the search query!
    • Meta Keywords. They used to be the key for a high search engine ranking position, well no more. In the first place, you spend so much time working on finding good keywords, why would you want to tell everybody what they are? Next, over using keyword, is now considered as Spam techniques or over-optimization, which both leads to ranking penalty.
    • Keywords in image tags. Don’t bother with that either. Although you should use the “alt” and “title” tags for your images, you should not put your keywords in it intentionally. If your image is about a cat, call it a “cat” and not “make money online”. Google doesn’t like that and now favor actual description. Over using keywords in image tags will most likely get you penalized for spamming or over-optimization. The risk/reward ratio is not worth it.
    • Keyword density in content. Forget about it. It doesn’t exist anymore. Google now considers everything about your keywords, including synonyms, similar terms, related content, etc… In fact the more natural your content looks like, the happier you make Google. So stop wondering about how to write something just to insert our keyword in it, just go with the flow!

    Next, when it comes to off-page optimization, there’s only one rule to high ranking:

    “Get lots off inbound links from related authority sites with your keyword in the anchor text.”

    Do not engage in paid links as Google is now launching a very strict hunt against those. The penalty can go from ranking drop to ban; and this applies both to the people who buy links and the people who sell links!

    In conclusion, not optimizing your site enough and the search engines won’t see you. Over optimizing your site and you’ll be seen as a spammer (even if you are not, and didn’t intent to). On-page optimization will tell the search engines what your site really is about and will get you indexed (or not); while off-page optimization will decide how well you rank for your keyword.

    ————————————————-

    Should you have any question, don’t hesitate to ask me. I’m here to help.
    Nicolas

    ********************************

    Nicolas Prudhon, PhD is an Internet Marketing & SEO strategist, as well as published author.He’s dedicated to share all his knowledge and experience on his blog SEO Help by Nicolas Prudhon.
    Stay up to date by subscribing to his feed.

    *********************************

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    This entry was posted on Tuesday, April 14th, 2009 at 9:53 am and is filed under Guest Posts, SEO/SEM Tips. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

     

    336 Responses to “Understanding The New Rules Of SEO”

    1. Barbara Ling, Virtual Coach Says:

      Smart points and I agree with them all. I’d also add, define a methodology by which you post on specific topics (making certain to include keywords in the categories as well) to help build up SEO. It works great for me.

      Data points, Barbara

      Barbara Ling, Virtual Coach´s last blog post..Covert YouTube Video Marketing Techniques

      Nicolas Prudhon Reply:

      @Barbara Ling, Virtual Coach, Keywords in category name works great, especially for bloggers if the permalink structure is set to display the category then the post name.

      It gives an increased relevancy for all your posts within the same category.

      Nicolas Prudhon´s last blog post..SEO Help on Domain Trust Rank and Authority

      Matty Byloos Reply:

      @Nicolas Prudhon, I too think altering the permalink structure to get one more hit on your more general keyword category can be fruitful, and can alleviate some of the necessity to hit that keyword phrase too hard in the body of the post

      Matty Byloos´s last blog post..Looking Glass: Brandy Video

      Nicolas Prudhon Reply:

      @Matty Byloos, That’s correct Matty, and it also helps on another level to keep your posts well organized too!

      Nicolas Prudhon´s last blog post..Trackbacks – The Link Exchange of WEB 2.0

      Dennis Edell Reply:

      @Nicolas Prudhon,

      Fair warning to some (like myself), if you tend to change up your categories from time to time, it’s probably not a good idea to add them to the permalink structure. ;)

      Matty Byloos Reply:

      @Dennis Edell, Yes — any large scale changes like this have to be addressed site wide. I hate it when the evolution occurs and you have to re-address major infrastructure!

      Matty Byloos´s last blog post..Looking Glass: Brandy Video

      Dennis Edell Reply:

      @Matty Byloos,

      Personally speaking I can’t blame evolution on this one; just me being me and having to change things up sometimes. I think we can throw a little ADD in there as well. ;)

      Mitch Reply:

      @Matty Byloos, That’s what I had to do with my IJS blog. Changed the permalinks, then learned that I had to go and change all previous posts that I’d done any internal linking on. What a mess, but it worked better for SEO purposes in the end.

      Mitch´s last blog post..Number 401; A Pattern Of Steadiness

      Dennis Edell Reply:

      @Mitch, This is where the handy dandy broken link checker plugin comes in very nicely.

      Matty Byloos Reply:

      @Dennis Edell, I was just going to ask if there was a plug in to expedite and check on such things…

      Matty Byloos´s last blog post..Looking Glass: Brandy Video

      Dennis Edell Reply:

      @Matty Byloos, Absolutely, I wrote about it last year as well…

      http://www.directsaleswebmarketing.com/fix-broken-links/

      Mitch Reply:

      @Dennis Edell, That’s exactly how I was able to know where to go to fix them all. But it was still an ugly process.

      Mitch´s last blog post..Number 401; A Pattern Of Steadiness

      Dennis Edell Reply:

      @Mitch, How was it an ugly process?

      Mitch Reply:

      @Dennis Edell, When I made the changeover on my IJS blog, it gave me 78 articles that I had to go to and change the links within those pages. You know how I like to link internally, and the only lucky thing is that I did it after my first 175 articles instead of after my 400th, when I’ve really gotten the internal linking down. That took awhile to clean up.

      Mitch´s last blog post..Thoughts On Facebook - The Followup

      Nicolas Prudhon Reply:

      @Mitch, Actually you make an excellent point and advice there Mitch!

      Too many people are afraid of the amount of work they would have to do to update 175 articles, so they procrastinate and wait longer, when finally they decide to do it… 400 articles later, they realize they should have done it earlier!

      Nicolas Prudhon´s last blog post..Would you like to see a SEO Forum here?

      Mitch Reply:

      @Nicolas Prudhon, It’s precisely the reason I left my business blog alone. By the time I’d learned about shrinking the links just a little bit by eliminating the date, I was already about 350 articles into that blog.

      Just don’t want to go there, if you know what I mean; that, plus having to remember to go to my other blogs and fix all those links; ugh!

      Mitch´s last blog post..Article Packages

      Sire Reply:

      @Mitch, There is a plugin that will let you do that. I’ve used it a couple of times without a hitch.

      Sire´s last blog post..Passive Income With Your Own Online Store

      Mitch Reply:

      @Sire, Really? Send me the link to it; great!

      Mitch´s last blog post..Article Packages

      Sire Reply:

      @Mitch, it’s Permalinks Migration Plugin I hope it’s what you are looking for.

      Sire´s last blog post..Passive Income With Your Own Online Store

      Mitch Reply:

      @Sire, Man, that worked perfect; thanks!

      Mitch´s last blog post..Sugar Alcohol Problems

      Sire Reply:

      @Mitch, Glad to be of service

      Sire´s last blog post..Passive Income With Your Own Online Store

      Krish Reply:

      @Sire, Thank you so much Sire for sharing this permalink migration plugin…Hurray…

      Cheers
      Krish

      Krish´s last blog post..31 Days to Build a Better Blog With Problogger

      Sire Reply:

      @Krish, Glad to be of help, after all, that’s what we bloggers do best :)
      Sire´s last blog post..Having A Blog Test Site Is A Good Idea

      tia Reply:

      @Matty Byloos,

      When I started my blog I didn’t know anything about permalinks. Mine has the numbers not the title. If I switch it now I will lose all my pages that are on the google map etc but would it be worth it in the long run? Or would I be penalized?

      almir Reply:

      @Nicolas Prudhon, thanks for sharing a piece of your brain its been very helpful just for knowing this tad bit of information

      almir´s last blog post..Review Of “The One And Only” Atomic Blogging 3.0

    2. Hilary-digital media degree Says:

      Excellent post on how SEO has evolved. Even linking is losing value as more and more emphasis is given to trust and host domain authority. This can be visually seen in a blog post on seomoz.org/blog

      Nicolas Prudhon Reply:

      @Hilary-digital media degree, Linking the way it was done before has lost its value, especially if you talk about link exchange pages, it’s a “No No” now. So if you have this kind of page, you’ll benefit from removing them, as Google is now tracking them…

      Nicolas Prudhon´s last blog post..SEO Help on Domain Trust Rank and Authority

      Alan @ Work At Home Resources Reply:

      @Nicolas Prudhon,

      Hi Nicolas,

      Do you mean if we have a links page linking to other sites who are also linking to us, to remove the page? Is it now hurting our rankings by having them? What about link exchanges from the home page? I’ve done a few of them also.

      Thanks,

      Alan

      Alan @ Work At Home Resources´s last blog post..I Hate Thieves! Blogger Steals My Content!

      Nicolas Prudhon Reply:

      @Alan @ Work At Home Resources, In the new Google Algorithm, it has been defined that “old” Link Exchange Programs was a way to try to manipulate the rankings, therefore the value of those links have been severely cut down resulting in massive lost of PR for many sites. You surely have heard people complaining about their recent PR drop, right?

      In the same consideration, it didn’t took much for Google to notice the more than obvious “Link” page on the sites (or whatever name you give it).

      Links that will be given “real” value are now the one from within your content pages, not a special link page.

      The links from your homepage should be fine, just make sure that they are related to your content for Google not take linking network relevancy quite seriously too.

      Check also that your linking partners are not getting too severely penalized by Google by doing other things not in Google taste or your site will suffer from being linked and thus associated to this kind of sites.

      Nicolas Prudhon´s last blog post..Trackbacks – The Link Exchange of WEB 2.0

      Alan @ Work At Home Resources Reply:

      @Nicolas Prudhon,

      Thanks for the reply.

      I guess I’ll go ahead and remove my links pages. Should I contact the owners and let them know?

      I’ll double check the home page links, but that shouldn’t be a problem.

      Thanks again,

      Alan

      Alan @ Work At Home Resources´s last blog post..I Hate Thieves! Blogger Steals My Content!

      Nicolas Prudhon Reply:

      @Alan @ Work At Home Resources, Contacting your link partner would certainly be a good policy and sign of courtesy.

      Now, before doing that, see if you can relocate the links eventually to better positions on your site where they may be taken into consideration, and ask your link partner to do the same.

      This way, you still can benefit both from your partnership, but in a way that meets Google requirements.

      Nicolas Prudhon´s last blog post..Trackbacks – The Link Exchange of WEB 2.0

      Alan @ Work At Home Resources Reply:

      @Nicolas Prudhon,

      You’re right. That would be the courteous thing to do.

      I didn’t think of that. I’ll see if they can do the same, and I’ll just add their links into content I have on my site. Google prefers those kinds of links anyway.

      Alan @ Work At Home Resources´s last blog post..I Hate Thieves! Blogger Steals My Content!

      Dennis Edell Reply:

      @Nicolas Prudhon,

      I was never a big fan of link pages anyway, for the same reason (or one of the reasons) I’m not a fan of blogrolls.

      More often then not, your “partner” with either never add your link, or remove it shortly after thinking you will never check.

      Nicolas Prudhon Reply:

      @Dennis Edell, It’s sad to admit, but you are quite right about that Dennis.

      Nicolas Prudhon´s last blog post..Implementing Tactical SEO

      Matty Byloos Reply:

      @Nicolas Prudhon, Totally agree — I remember the olden days when link pages were an interesting way to further understand the person whose site you were visiting. Then they quickly became link-farm and spammy and were rendered meaningless in the process. Personally, I like it when Google gets wind of such things and weeds them out as useless.

      Matty Byloos´s last blog post..Looking Glass: Brandy Video

      Nicolas Prudhon Reply:

      @Matty Byloos, This is why I like to say that unless you are a practitioner of “spamming” techniques (including link farms), there’s no much to worry for your site won’t really be affected, if not benefit from the changes.

      Nicolas Prudhon´s last blog post..Implementing Tactical SEO

      Matty Byloos Reply:

      @Nicolas Prudhon, I completely agree. Try to deliver interesting, original, well-organized and -categorized, insightful content that is billed exactly as it is with no BS, and you have virtually nothing to worry about.

      Matty Byloos´s last blog post..Looking Glass: Brandy Video

      almir Reply:

      @Dennis Edell, real funny because that’s the mind of many individuals because it’s known that no one person wants to have a blog roll on their site and its true that once you see your blog on your linking partners site they might just remove your link thinking your never notice but the one person I do notice that never removes their blogroll I think you know of him from i’m just sharing your main man Mitch

      almir´s last blog post..Review Of “The One And Only” Atomic Blogging 3.0

      Dennis Edell Reply:

      @almir, Mitch doesn’t do it for the reciprocal link (at least not completely), he links out to blogs he likes and wants to share with others….this is the way a blogroll should be used if you’re going to use one.

      almir Reply:

      @Dennis Edell, Oh I didn’t know that are you on his blog are you on his blogroll and I do agree with you on your last line why have someone else’s link on your blog roll when you can select the ones you personally favor

      almir´s last blog post..Review Of “The One And Only” Atomic Blogging 3.0

      Dennis Edell Reply:

      @almir, I don’t know if I’m on it or not, I haven’t looked.

    3. Jen Says:

      And this is why I’m sticking with what I do best: creating a content site, offering true value to my visitors (I hope!).

      I got off the wagon like many of us do and tossed up a variety of niche sites on topics I cared nothing about that were basically MFA or Clickbank. Wasted three years trying to stay ahead of the curve.

      After realizing that the site that paid me the most month after month was one that I’d created at the beginning, when I cared about what I was doing, when I wasn’t just trying to churn out crap for the sake of getting a click, I saw that I needed to get back to basics.

      Keep it real and you should reap the rewards. Great article, with lots of good tips. Thanks!

      Jen´s last blog post..More clients…

      Nicolas Prudhon Reply:

      @Jen, Thank you for your feedback. Truly, the best way to have traffic on your blog or site is having great content that you’re readers will enjoy, recommend, and then come back again and again.

      What makes people like your blog? It’s the fact that your content has value and is infused by your personality as an author. If the visitors like your blog, in SEO it is reflected by the traffic volume you get, all the links that appear and are spread, resulting as the search engines loving you too!

      Nicolas Prudhon´s last blog post..SEO Help on Domain Trust Rank and Authority

      Matty Byloos Reply:

      @Jen, I think this is a great bit of wisdom to remind us all of - the more we approach a topic with insight and true interest, the better the blog and the better the traffic/rewards that come from it.

      Matty Byloos´s last blog post..Looking Glass: Brandy Video

      Dennis Edell Reply:

      @Jen,

      I like the “getting back to basics”. Do what you know works. Expand cautiously while all along, never forgetting. ;)

      Jen Reply:

      @Dennis Edell, I know that when I do forget, I can count on you to remind me!

      Jen´s last blog post..More clients…

      Dennis Edell Reply:

      @Jen, Damn skippy! You may expect that to double time as we JV. ;)

    4. Kikolani Says:

      Interesting about the meta description… I always put that in for individual posts, in case those come up in search results. It does look like Google uses my description, as my latest article is on page 2 when I search for Twitter lingo. They meta keywords I have noticed do little good - it seems like what ever is in the title and URL are what makes the difference, especially for new articles.

      ~ Kristi

      Kikolani´s last blog post..Twitter Lingo & Tips For New Twitter & Facebook Users

      Nicolas Prudhon Reply:

      @Kikolani, Hi Kristi, well, we all were used to do that, and some still are, but the fact is:

      * If you don’t have description, Google will made up one for you.

      * If you have a description but Google doesn’t like it, it will still made up one for you.

      So why not let Google do their work?

      I have written another guest post about this in particular, the comments and opinions are quite diverse, you may want to look at it here: http://www.peterleehc.com/blog//seo/less-seo-tags-more-visitors

      Nicolas Prudhon´s last blog post..SEO Help on Domain Trust Rank and Authority

      Kikolani Reply:

      @Nicolas Prudhon, I’ll take a look at it. I guess writing my own descriptions gives me that control freak kind of satisfaction is all. :)
      Kikolani´s last blog post..Blogging, Goals, and 101 Things

      Nicolas Prudhon Reply:

      @Kikolani, Yes, this is the concern to many people and why a lot of people still like to make up their own description, it gives them a feeling of “control”.

      Nicolas Prudhon´s last blog post..Implementing Tactical SEO

      Dennis Edell Reply:

      @Kikolani, I know the feeling. ;)

    5. Steve | Trade Show Guru Says:

      hey Nicolas,
      Nicely said… and as you say, I don’t think there’s a lot of mystery to SEO. It’s just basic common sense and doing more work than your competition. :)
      That said, I think people are always looking for the “secret easy way”, which I think they’ll never find…
      ~ Steve, trade show guru

      Steve | Trade Show Guru´s last blog post..Trade Show Booth Staffing Secrets

      Nicolas Prudhon Reply:

      @Steve | Trade Show Guru, i have tried many of those “secrets” myself, from article generators, article spinners, PLR and other…

      And let me tell you, it’s all crap and nothing beats writing the real stuff yourself!

      You can fool the search engines, but you can’t fool your readers!

      Nicolas Prudhon´s last blog post..SEO Help on Domain Trust Rank and Authority

    6. khaled Says:

      Not sure I agree with the keyword density theory exactly in writing your content it still needs to have the keyword in there repeated a number of times else the search engines will think its about something else. If you don’t mention it how will you get picked up on it.

      Nicolas Prudhon Reply:

      @khaled, Hi Khaled, it’s not a theory, it’s a fact part of the new registered patent from Google for its improved algorithm.

      Nicolas Prudhon´s last blog post..Trackbacks – The Link Exchange of WEB 2.0

    7. Best CSS Gallery Says:

      Nothing can be better for SEO than a well written interesting content

      Nicolas Prudhon Reply:

      @Best CSS Gallery, Indeed, having your content interesting for your readers not only help you leverage on the search engines, but truly on the social factors lead by your visitors satisfaction spreading the word about your good work.

      Nicolas Prudhon´s last blog post..Trackbacks – The Link Exchange of WEB 2.0

    8. Sherry Says:

      quality content of 500 words, that’s not a small number.

      Sherry´s last blog post..Car for me

      Nicolas Prudhon Reply:

      @Sherry, All the new measure from Google are designed to provide the users the best results possible from the search engines.

      The way Google proceeds usually is by fighting spam as much as possible. One way is by the length of your content, most spammers can’t write long post. This is seen more and more even with article directories that start to require 700 words up. It’s a good way to filter short quickly generated spam content.

      Now 500 words is not a golden number, but definitely a recommended one as reference. The more you’ll be on the right side of the scale the better your odds.

      Nicolas Prudhon´s last blog post..Trackbacks – The Link Exchange of WEB 2.0

      Sherry Reply:

      @Nicolas Prudhon, thanks for explaining sure need lots of brainstorming to write that much : )

      Nicolas Prudhon Reply:

      @Sherry, I thought so too at first, struggling when reaching around 200 words, and then the words just come and I tried to reach at least 700 words in each post. Now I can easily write over 1,000 and try to force myself to stop!

      I guess the more you’ll be writing the easier it will come. When you think about it, there’s always some more ideas or good example to add to your content!

      Nicolas Prudhon´s last blog post..Trackbacks – The Link Exchange of WEB 2.0

    9. Jake Says:

      Are you suggesting we not use plugins such as the All In One Seo Plugin? Should we just do away with any and all meta information and solely rely on the blog post itself for traffic?

      Thanks for the info!

      Nicolas Prudhon Reply:

      @Jake, Hi Jake, well you still can use All-In-one SEO, but yes, you can through your meta tags away and use the plugin for the title only.

      Remember, the title is still extremely important, as well as your post title! Another plugin you can use is Optimal Title 3.0

      Nicolas Prudhon´s last blog post..Trackbacks – The Link Exchange of WEB 2.0

      Sherry Reply:

      @Nicolas Prudhon, how to add meta tag in wordpress? I am still new in using wordpress.

      Sherry´s last blog post..Car for me

      Nicolas Prudhon Reply:

      @Sherry, Ok, I’ll assume that you have the latest version of Wordpress.

      * When you are on your Dashboard, look at the “Posts” category menu on the top left of the menu bar.

      * Depending of if you are creating a new post or editing one already published, click on “Add New” or “Edit”.

      * If you look on the right side of your window, you’ll see some menus there. It should be “Publish” menu on top, then “Tags” menu below. That’s the one we are interested in.

      * If you never have added a tag before, or if you want to add a new tag, just type it in the field, and click the button “Add” next to it. If you already have tags and want to re-use them, instead of retyping, click the link below the insert field labeled “Choose from the most popular tags”. This will display a list of the tags you use the most often and the you just need to click on the one you want to use.

      And you are done! (don’t forget to save your work though)

      Another type of tag important to have are the Technorati tags, you can just download a plugin that will generate them automatically for you.

      Nicolas Prudhon´s last blog post..Trackbacks – The Link Exchange of WEB 2.0

      Dennis Edell Reply:

      @Nicolas Prudhon,

      Which plugin?

      Nicolas Prudhon Reply:

      @Dennis Edell, There are many you can use, the one I have myself is Tags to Technorati.
      http://www.geekyramblings.org/plugins/wp-tags-to-technorati/

      Nicolas Prudhon´s last blog post..Implementing Tactical SEO

      Dennis Edell Reply:

      @Nicolas Prudhon, And it’s all automatic, no tag typing for those?

      Nicolas Prudhon Reply:

      @Dennis Edell, No, this is one thing I like about this plugin, you upload it, activate it, and that’s it!
      It displays the same list as your normal tags but as technorati tags.

      You can customize a lot of things too if you want like:
      _ The label for your tags.
      _ If you want to open the tags in another window.
      _ Where you want to display the tags.
      _ Add “nofollow”
      _ Include them in your RSS Feed.
      _ Include them on your homepage.

      Nicolas Prudhon´s last blog post..Implementing Tactical SEO

      Dennis Edell Reply:

      @Nicolas Prudhon,

      Oh ok, so the same tags that i add to the nfty little box under the post is whats used for Technorati…it doesn’t “pick it’s own” from the post, correct?

      Also as long as I’m here:

      Label them?
      Would I want to no follow them?
      Does it help in the feed?

      _ Include them on your homepage.- like a tag cloud? The normal tags already show under each post.

      Nicolas Prudhon Reply:

      @Dennis Edell, Correct, it doesn’t pick it’s own, just the one you select yourself as tags for your post.

      When you tags are listed usually the caption is “Tags:..” for this plugin it’s “Technorati Tags:…” but you can change this text to whatever you want.

      NoFollow is more of a personal choice, but you can sculpt and save a little bit of link juice if you want by saying nofollow… though I’m not sure it matters to you as your blog is a dofollow…

      I have no concrete evidence that it helps the feed, but it certainly doesn’t hurt so why not.

      Like you said, the normal tags already appear under each post, and if you only show a snippet of your posts on the homepage, having your tags plus your technorati tags there may feel a bit crowded… I don’t display them on the index page myself for this reason.

      But if you show the entire posts on the homepage, then why not showing the technorati tags too.

      Nicolas Prudhon´s last blog post..Implementing Tactical SEO

      Dennis Edell Reply:

      @Nicolas Prudhon,

      My comments are do follow, but that’s just a little something for readers kind enough to do so. That don’t mean I need to give juice to Technorati (as if they need it).

      Thanks for the insight.

      “But if you show the entire posts on the homepage, then why not showing the Technorati tags too.”

      But if their the same, wouldn’t that be doubling up?

      Nicolas Prudhon Reply:

      @Dennis Edell, I agree, I don’t feel that Technorati needs my link juice too! :)

      No it’s not doubling especially if you “nofollow” them, personally I don’t feel it’s necessary to have them there since I have them on the individual post page. But if you have a tagcloud, you may want to remove the display of your normal tags or not.

      There’s a bit a personal design preference too there

      Dennis Edell Reply:

      @Nicolas Prudhon, How do you feel about tag clouds, do they serve ANY useful purpose?

      Nicolas Prudhon Reply:

      @Dennis Edell, For people who don’t display their tags on their posts, it can help to compensate with their tag cloud.

      But personally, I would say that the tag cloud is more for the users than the search engines.

      I would say that it gives them a quick overview as to what is in your site and a quick way to navigate to corresponding topics.

      Though I haven’t seen or heard of any actual study proving it for a fact. It could be interesting to run a pool asking people what they actually think about it.

      Nicolas Prudhon´s last blog post..Implementing Tactical SEO

      Dennis Edell Reply:

      @Nicolas Prudhon, That’s what I thought. I’ve seen many a discussion on them and it never favors the clouds for long.

      Eyesore, irritating, ugly, not useful, and so on are the usual take on them…including me; really not a fan.

    10. Pheak Tol Says:

      it seems as though the rules of seo is always changing - but these are good advices and tips to keep up with it.

      someone earlier up top said that the best way to have a blog is good content to keep your readers coming again - but how did they get on your page the first place?

      SEO plays a major part of introducing yourself out there - and it keeps that traffic coming - long termed

      thats why i favor that over PPC

      but if used together, ppc &seo, it can be a force to be reckon with.

      Nicolas Prudhon Reply:

      @Pheak Tol, You are right to say that the rules are constantly changing. What matters it to be smart on our side, step back and observe the trend.

      Clearly we can see that social medias and Human Visitor Optimization is taking a growing value when it comes to SEO, especially with Google.

      The entire users behavior is more and more taken into account, and factors more technical (where the owner has the most influence) are losing value.

      Anticipating those evolution, the more we’ll be prepared, the higher will be our chances and the faster we’ll make impression later, especially when you consider how long it takes to build a brand name.

      Nicolas Prudhon´s last blog post..Trackbacks – The Link Exchange of WEB 2.0

    11. Alex Sysoef Says:

      Great points on current SEO and just like my good friend Barbara mentioned above - I agree with them.

      I guess we should call it “common sense SEO”

      Alex Sysoef´s last blog post..Live Webinar Announcement for April 20, 2009

      Nicolas Prudhon Reply:

      @Alex Sysoef, Different people call it different ways, I like to call that “Human Visitor Optimization”, “Web Visitor Optimization”, or “SEO for WEB2.0″. Other people refer to this as “Visitor Enhanced Optimization”.

      Regardless of the name you give it, we mainly have to take the human behavior factor into the equation and no longer just Googlebot!

      Nicolas Prudhon´s last blog post..Trackbacks – The Link Exchange of WEB 2.0

    12. Matty Byloos Says:

      With regard to the meta description, don’t you think it can help indirectly by telling users exactly what they will find and enticing them in with a brief, on-point description of the page content? I might search on a keyword phrase, and then use the URLs of the results, the order they appear in, and the descriptions (in that order) to ultimately make my click decision.

      Matty Byloos´s last blog post..Looking Glass: Brandy Video

      Nicolas Prudhon Reply:

      @Matty Byloos, This is indeed what most people do and this is why your Page title is so Important! Nonetheless, there’s nothing wrong with getting a visitor or two in extra by having a relevant description made by yourself or generated by Google :)
      Nicolas Prudhon´s last blog post..Trackbacks – The Link Exchange of WEB 2.0

    13. Coree Says:

      Hey Dennis,

      This all seems so confusing and so much work trying to keep up with what will help your rank. It’s funny because I had just spent an hour on filling in the All-In-One-SEO with the meta keyword, description & title tags! Arrrgh!!

      So, should I go back and remove the keyword and description tags? Or will it not affect anything? Thanks for all your insight!

      Coree´s last blog post..6 Tips To Help You Connect With Your Readers

      Matty Byloos Reply:

      @Coree, I would say that you’d want to work towards getting those 3 blanks filled in the fields of the SEO pack in like 60 seconds or less. And I personally don’t think the description can hurt, especially if it’s being automated on some level. Same rules apply - don’t spam and don’t lie.

      Matty Byloos´s last blog post..Looking Glass: Brandy Video

      Nicolas Prudhon Reply:

      @Coree, I invite to look at the long term Coree. It certainly sounds frustrating now at this point for you, but keep in mind that what ever you do “right” with your on-site SEO and content, in the future, you won’t have to bother about it again, and it will always be working for you.

      Just see that as a small investment with lifetime returns!

      Nicolas Prudhon´s last blog post..Trackbacks – The Link Exchange of WEB 2.0

    14. Caleb Says:

      The big secret seems to have always been getting as many backlinks as possible. I have noticed time and time again sites with not so great SEO’ing, yet get first page rankings because of the sheer amount of backlinks.

      Alvin Phang -author of Atomic Blogging- even acknowledged this on MSB.

      Caleb´s last blog post..Get 19,530 New Twitter Followers in 30 Days?

      Nicolas Prudhon Reply:

      @Caleb, There’s a truth that no one can deny. What is internet if not webpages that are interconnected through links?

      Links are the only true constant you’ll always see no matter the changes on internet.

      So it’s certainly a good investment!

      Nicolas Prudhon´s last blog post..Trackbacks – The Link Exchange of WEB 2.0

    15. Mitch Says:

      As I said on Peter’s blog when you wrote about meta descriptions and the like, folks have to remember that without the description, you’re leaving it up to Google to determine what you’re writing about, and if it’s an article where you’re telling a story they might not get it right. That, plus all these tips are for Google only, not any of the other search engines, which can still bring you visitors in a big way if you rank high enough.

      Mitch´s last blog post..I’ll Write Articles For You; For A Price

      Caleb Reply:

      @Mitch, True indeed. I also learned other search engines do place attention to the amount of backlinks you have making it a worthy goal plus BL’s bring in targeted traffic ;)

      Caleb´s last blog post..Free Traffic System vs Article Marketing

      Mitch Reply:

      @Caleb, Hi Caleb. All search engines like lots of backlinks, so that’s always a great thing to shoot for. Other search engines also still like some of the other traditional SEO methods. Though Google is the big dog right now, does anyone remember when AltaVista was king?

      Mitch´s last blog post..Ten Websites I Find Interesting And Fun

      Nicolas Prudhon Reply:

      @Mitch, Hi Mitch, again that’s fair enough! Everybody’s not using Google but it’s still a fact that most are.

      But beyond Google itself, what I look at is the current global trend of evolution of the search engines. If you look a couple of years back, possibly at the beginning of Google or even before Google existed (I remember my first connection to internet with a 14.4K when Yahoo didn’t exist yet!) there was nothing about backlinks, and 1 keyword would shoot you to the top of the SERPs.

      We can’t deny that the social factors where human visitors (us) have more and more a voice on what’s happening in those ranking, be it through our surfing behavior or the backlinks we generate.

      In this regards, I feel that Google is ahead the other search engines, and Yahoo, MSN, and other will follow, because they have to if they want to survive.

      It’s not a matter of if, but when.

      If you manage to get top ranking in the SERP of Google, build a high trust rank and authority with Google, I personally don’t think that you are going to be penalized in Yahoo, MSN or Alta Vista for that.

      However, getting a top ranking in Alta Vista doesn’t guarantee you a top ranking in Google.

      But yet again, it’s not written black on white anywhere that this is an absolute truth, this is the expression of my personal opinion on the subject matter :)
      Nicolas Prudhon´s last blog post..Trackbacks – The Link Exchange of WEB 2.0

      Mitch Reply:

      @Nicolas Prudhon, Good stuff, Nicolas. You do have the PhD after all, and you’ve studied it overall more than I have. My point about AltaVista was that, at one point, it was the top search engine in the world, the Google of its time, and now Google is Google, but will they remain there forever? I doubt it, which means that SEO tactics will be ever changing, but some of the old stuff isn’t all bad, and just might help some folks stay focused on the goals at hand.

      Mitch´s last blog post..Grabbing For More Twitter Followers?

      Nicolas Prudhon Reply:

      @Mitch, I understand what you mean Mitch, when Yahoo was first up, we never though that somebody else would ever have a chance as a search engine!

      Google may or may not be there forever, but like I said, it seems that no matter who takes over, we are always heading in the same direction (which is a bit comforting in this ever changing internet rules! :) )

      I don’t mean to disregards smaller engines, in fact, anybody who wouldn’t be at all on Google but dominate the SERPs in all the other search engines, be it just Yahoo and MSN would be a force to recon !

      Nicolas Prudhon´s last blog post..Trackbacks – The Link Exchange of WEB 2.0

    16. Colleen - Kennewick Real Estate Says:

      Yikes! Just when I think I have things straight in my head, SEO changes. Thanks for the post Dennis. :)
      Colleen - Kennewick Real Estate´s last blog post..Pasco Chamber of Commerce: Tri Cities Wa Real Estate Hanging In There

      Nicolas Prudhon Reply:

      @Colleen - Kennewick Real Estate, Actually, the new rules makes it easier for everybody to implement as the requirements are less and less technical as they used to be.

    17. Krish-Blogging Basics And Money Making Tips Says:

      Hi Dennis,

      Thanks for the post. Its been intresting to read on the SEO changes. By the way what did you mean by “The truth is that unless you are a spammer, the game never has been easier!”..do you mean to say spammers get things done easily?

      Cheers
      Krish

      Blogging Basics And Money Making Tips´s last blog post..I Upgraded My Blog To Thesis

      Nicolas Prudhon Reply:

      @Krish-Blogging Basics And Money Making Tips, In the big picture Google (here primarily outlined) is looking and working to provide us with the best results possible. The main strategy they are using to accomplish the task is all about fighting spammers.

      Every bit of modification made to the algorithm are aimed to filter out the spammers, yet making it easier for genuine people investing time in producing quality content.

      It’s a bad time to be spammer, but a good time to be a blogger!

    18. Dennis Edell Says:

      OK Nicolas, I’m a little description confused also. lol

      You replied to Kristi (#4) above, “If you have a description but Google doesn’t like it, it will still made up one for you.”

      Whoa, huh what?? I use AIO and input my nifty description of exactly what the post is about and if Google “don’t like it”, they will just override it?

      Also…

      “Googlebot now automatically extract the most relevant elements from your content to provide the best matching description to the search made by the potential visitor”

      What happened to, Google will just take the first 160 characters for the description. So not true anymore?

      Nicolas Prudhon Reply:

      @Dennis Edell, That’s correct Dennis, if Google doesn’t feel like your description, at the least it will add some snippets to add to your description, at worst, it will totally override it. Where one of the reason for me not to spend time writing description anymore.

      No, just very recently, like for the keyword suggestion in the search box where Google is extending the lengths of the search term favoring long tail to offer more exact results. For the description, the bot will most often (to what I have seen) take about 2 snippets from your content which contain the most relevant words related to the search query.

      Again, all those measure are mainly intended to reduce the ability of spammers to influence the search results

      Nicolas Prudhon´s last blog post..Implementing Tactical SEO

      Dennis Edell Reply:

      @Nicolas Prudhon,

      Interesting. To put it nicely, that’s somewhat bold for someone else (Googlebot) to presume to tell me or my readers what my own article is about better then I can. lol

      Mitch Reply:

      @Dennis Edell, Kind of my point, Dennis, and for me, I’m not sure whether I’d care all that much if it was going to hurt my potential SEO if I didn’t think Google would get it right.

      Mitch´s last blog post..Number 401; A Pattern Of Steadiness

      Nicolas Prudhon Reply:

      @Dennis Edell, Agreed there… Sometimes it will do a good job, but as Mitch outlined, in some instance, it’s never nothing more than a bot… and may not make the best choices.

      I feel that beside our own content, Google wants to remove any kind of outside influence we can have in order to prevent “cheating”…

      Nicolas Prudhon´s last blog post..Implementing Tactical SEO

      Matty Byloos Reply:

      @Nicolas Prudhon, Seems to me that if you’re not getting spammy and off-topic in the description, then google would just pass it over and see if anything else was amiss. So many of these rules seem to be about people not being legitimate when they create sites or pages. Google, by necessity, has to stay relevant when it serves up search results, so if there are pages attempting to game the system, then it will work to do everything it can to omit BS results, right?

      Matty Byloos´s last blog post..Looking Glass: Brandy Video

      Nicolas Prudhon Reply:

      @Matty Byloos, You sum it up quite right indeed Matty!

      The problem is that sometimes good pages or good sites, get caught accidentally too into those filters.

      Just imagine the simple case of having layer drop down menu, where the submenus are invisible and then only appear when you hover the main menu.

      There’s no ill intention from your part to do so, but Google can consider this a black hat technique where you actually are trying to conceal some hidden keywords…

      Nicolas Prudhon´s last blog post..Implementing Tactical SEO

      Dennis Edell Reply:

      @Nicolas Prudhon, I’m glad you mentioned this. Are the accordion tab things in danger?

      Nicolas Prudhon Reply:

      @Dennis Edell, Honestly Dennis, I couldn’t say for sure, I’m not Google nor Googlebot, but there’s surely a fact that if you can avoid any of those things, it’s safer.

      Now in time, Google (or any other search engine) may actually find a way to identify these kind of menus and concealed text…

      If you use any of those, you may not get filtered, or you may, it’s quite a fine line there between the hidden keyword stuffing work, and your hidden menu…

      Nicolas Prudhon´s last blog post..Would you like to see a SEO Forum here?

      Dennis Edell Reply:

      @Nicolas Prudhon, MANY people use them and they’re even integrated into some magazine themes, so I’d think some talk would surface…time will tell I suppose.

      Nicolas Prudhon Reply:

      @Dennis Edell, I know, I used to be one of them, from a visitor and navigation point of view, it does help to keep things clean… This is part of the struggles on internet where we need to make a choice.

      I really want to stress though to everybody that because you see something on a top site like BBC, NBC, or any other huge network, doesn’t mean that you can go free yourself by doing the same thing.

      Due to their Domain Trust Rank and Authority level, those super sites are allowed many “infringement” that could get you or me banned, or highly penalized for the least.

      Nicolas Prudhon´s last blog post..Would you like to see a SEO Forum here?

      Dennis Edell Reply:

      @Nicolas Prudhon, That’s not really what I meant with my tabbed widget example, but I do know what you mean.

      There are but a few “guru’s” selling links like $5 dollar hookers on the corner…..quite noticably, yet mysteriously unnoticed.

      Whatever.

      Alan @ Work At Home Resources Reply:

      @Nicolas Prudhon,

      This is very interesting. So, are you referring to drop down menus like the ones on my site at http://nintendo-games-center.com?

      Is it bad to have the keywords as the titles for those menus?

      Thanks,

      Alan

      Alan @ Work At Home Resources´s last blog post..I Hate Thieves! Blogger Steals My Content!

      Nicolas Prudhon Reply:

      @Alan @ Work At Home Resources, Yes and No for the type of menu Alan. Yes, in appearance this kind of drop down menu, now No because of the way yours is coded.

      To what I see, the display is styled through your CSS, not based on using “invisible” layers.

      Having your keywords in your category is great, it’s only a problem when associated to a method that could look black hat where you could look like hiding some important keywords.

      Nicolas Prudhon´s last blog post..Would you like to see a SEO Forum here?

      Alan @ Work At Home Resources Reply:

      @Nicolas Prudhon, OK, I understand now. So using “invisible” layers is what Google could potentially look at as being spammy. That makes sense. Glad my blog isn’t that way.

      Thanks for the reply.

      Alan @ Work At Home Resources´s last blog post..A Better Alternative To Article Marketing? Give Free Traffic System A Try

      Nicolas Prudhon Reply:

      @Alan @ Work At Home Resources, The Algorithms don’t have the common sense we have, where you are able to see the difference between an invisible layer from a drop down menu, and intentionally hidden text for spamming, this is why you have to try to avoid any practice that could lead to misunderstanding at our detriment from the algorithms.

      Nicolas Prudhon´s last blog post..Domain Name Issues

      Alan @ Work At Home Resources Reply:

      @Nicolas Prudhon, I guess we need to be on guard with everything we do so that it doesn’t even appear that we’re spamming when it’s not our intention at all.

      Alan @ Work At Home Resources´s last blog post..Blogger Steals My Content UPDATE

      almir Reply:

      @Alan @ Work At Home Resources, well what they mean by spamming is when people use methods such as black hat activities such as posting the same article on every possible article directory. Commenting on others blogs with various fake names to achieve a backlink. Or hyperlinking a word in your comment to achieve a backlink. Using the services of email blasters to email every possible person on the internet. These are the methods that people have to be well aware of because instead of helping its actually hurting you, it will give you as a marketer the appearance of a spammer. As long as you don’t do this Alan or anyone else for that particular manner than you’ll be just fine.

      almir´s last blog post..Vital Tips That Can Aid Any Blogger

      Alan @ Work At Home Resources Reply:

      @almir, I know what he meant. What I meant was that there are many non-spammy and non-blackhat things that we can do that could potentially be seen as such by Google. For this reason it’s great to have someone such as Nicolas to provide us with this information so that we can do everything we can to avoid doing those things.

      Alan @ Work At Home Resources´s last blog post..Blogger Steals My Content UPDATE

      Mitch Reply:

      @Nicolas Prudhon, I took a quick look at Google and typed in “red car”, just to test. Almost all the sites brought up the description used on the site, and where there was no description, it was left blank. So, I don’t see where Google pops in anything as a description, which must mean that it decides where to rank someone’s site, but won’t necessarily tell anyone what that site, or page, is really about.

      Mitch´s last blog post..Number 401; A Pattern Of Steadiness

      Alan @ Work At Home Resources Reply:

      @Mitch,

      Hey Mitch, I just did the exact same test as you did, and I couldn’t find any blank descriptions. There was a description for every listing on the first and second page of results.

      Alan @ Work At Home Resources´s last blog post..I Hate Thieves! Blogger Steals My Content!

      Nicolas Prudhon Reply:

      @Mitch, I looked, and I do see 2 results that may sounds suspicious for you at the bottom of the first page.

      Well if you look a the first one without description, it’s because Google can’t extract anything from the content, because this page doesn’t have content but only a Flash, which search engines can’t read.

      For the second, there’s only the author description, because again, there’s no content on the page but a pdf extract preview.

      Whenever you got content, snippets will be returned.

      The more precise your search term will be (long tail), the more accurate and relevant the description by Google will be. Some may be doubtful about the relevancy then for short keyword, but what one has to remember is that if you expect your visitor to take action (whatever it is that you want your visitor to do, buy, subscribe,…) it’s only done on targeted search, that is long tail searches.

      “Red Car” by itself is too generic of a term to bring any targeted visitor, I could be comparing car colors, looking for car picture, wanting to buy a car, wanting to rent a car, just join a car fan club,etc…

      Nicolas Prudhon´s last blog post..Would you like to see a SEO Forum here?

      Mitch Reply:

      @Nicolas Prudhon, I’ll admit that I didn’t look at the links all that closely, but it makes sense what you saw. And yes, it was quite a generic term, but it was just a quick test, and it did what it was meant to do. :-)
      Mitch´s last blog post..Number 401; A Pattern Of Steadiness

      Nicolas Prudhon Reply:

      @Mitch, That was an interesting case you stated nonetheless Mitch!

      Looking a bit more closely to that site, there’s something very very fishy about it!

      Only flash - very bad for SEO
      Top 10 ranking on high competitive market - over 130,000,000 results.
      No traffic - Alexa ranking of 11,867,612
      No PR - not even PR0, Gray bar…

      Nicolas Prudhon´s last blog post..Would you like to see a SEO Forum here?

      Mitch Reply:

      @Nicolas Prudhon, And that begs the question as to how it’s ranked so high when it seems they did everything wrong. What are your thoughts on it?

      Mitch´s last blog post..An SEO Project I’m Undertaking

      Nicolas Prudhon Reply:

      @Mitch, I tried to look a bit deeper and it does get more and more fishy… the site is about Wine, but the Meta Description (yes, they have one) is: “Website for The Wiseman Group, an interior design firm based in San Francisco. Explore the portfolio, learn about the firm, browse publications and awards. Site designed by 12am.”

      I’m really not sure what tactic is used there but it’s not something you want to do for sure. I don’t recon them to be here for too long.

      Nicolas Prudhon´s last blog post..Would you like to see a SEO Forum here?

    19. Caleb (Market Secrets Blogger) Says:

      I told another marketer about this post and it just so happens he posed an interesting question based on an interview with Rand from SEOmoz:

      Will PR eventually be replaced by SEO Metrics as Rand from SEOmoz implied?

      What do you guys think :?:

      Caleb (Market Secrets Blogger)´s last blog post..Free Traffic System vs Article Marketing

      Matty Byloos Reply:

      @Caleb (Market Secrets Blogger), Personally I think PR will just continue to evolve, taking into account new ideas/metrics while dispensing with those older ones that online marketers have learned to “game” far too often.

      Matty Byloos´s last blog post..Looking Glass: Brandy Video

      Nicolas Prudhon Reply:

      @Matty Byloos, PR (as we see it through the green bar) is losing its value and respect quite rapidly. Unless something is done to make it more “accurate” people will soon totally abandon it.

      Google keeps evolving its algorithm for the ranking of the pages, there’s no reason why it wouldn’t make any changes to the way the PR is calculated.

      I guess it depends of how you word it, but I think that the PR has a certain value in the eyes of Google, and they won’t drop it like that, however, they may replace its engine with SEO metrics instead, making it more relevant and useful altogether. Again ensuring less manipulation from the owners of the pages (we all came across some spammy pages with high PR)

      Personally I never cared about PR, I have more important things to do than monitoring the small green bar that is updated every 3-4 months…

      Nicolas Prudhon´s last blog post..Implementing Tactical SEO

      Caleb (Market Secrets Blogger) Reply:

      @Nicolas Prudhon, this is pretty much what I figured…a definite improvement is highly needed.

      Caleb (Market Secrets Blogger)´s last blog post..What To Do When Your Blog Posts Disappear

    20. Sire Says:

      So, all this time when I was telling people that I was too lazy to deal with SEO and that I was just going to concentrate on good content with a couple keywords in title and post, I was actually part way there. ;)
      Sire´s last blog post..There Are Consequences To Being An Ass

      Nicolas Prudhon Reply:

      @Sire, You are the perfect example of someone who actually does benefit from the changes in Google Algorithm!

      Nicolas Prudhon´s last blog post..Would you like to see a SEO Forum here?

    21. Sire Says:

      Thanks Nicolas, I knew that sooner or later Google would change things to suit my style of blogging. lol

      Sire´s last blog post..Blogging As A Source Of Information

      Peter@passive income ideas Reply:

      @Sire, Perhaps that’s why your blog is doing so well judging by the income you’ve been making these days.

      Peter@passive income ideas´s last blog post..Case Study: How Work At Home Homepage Got High Page Rank PR4

      Mitch Reply:

      @Peter@passive income ideas, Peter, let’s not be helping to make Sire’s head get bigger; I’m sure his wife has problems keeping him under control as it is. :-)
      Mitch´s last blog post..Number 401; A Pattern Of Steadiness

      Peter@passive income ideas Reply:

      @Mitch, Oh Mitch yeah I keep forgetting about the wife. I’m probably being nice this time as the last time you said he may get killed in his sleep by his wife for writing that women’s lib post LOL.

      Peter@passive income ideas´s last blog post..Case Study: How Work At Home Homepage Got High Page Rank PR4

      Sire Reply:

      @Peter@passive income ideas, It may still come to that ;)

      As for the head, I know how to keep it from getting too big. As long as it will fit through the door I reckon it’s all OK

      Sire´s last blog post..There Are Consequences To Being An Ass

      Mitch Reply:

      @Sire, You’ll have to prove that to us, Sire. Then again, being married, I’m sure your wife knows how to help keep you in check; if not her, your daughters. :-)
      Mitch´s last blog post..Number 401; A Pattern Of Steadiness

      Sire Reply:

      @Mitch, Only have one daughter Mitch, which gives us a perfect balance, two males against two females. having said that we don;t win any arguments as women are not rational, which is why I reckon googlebots are female :D
      Sire´s last blog post..There Are Consequences To Being An Ass

      Mitch Reply:

      @Sire, Now why did I think you had two daughters? Oh well, you acknowledge the kept in check part. lol

      Mitch´s last blog post..Article Packages

      Sire Reply:

      @Mitch, How could I not? That would imply that you had made a wrong assumption. :D
      Sire´s last blog post..Passive Income With Your Own Online Store

    22. Paulubiadas Says:

      I sure hope that it doesn’t affect my rankings going up.

      Paulubiadas´s last blog post..Monetizing an entertainment blog

    23. Peter@passive income ideas Says:

      Nicolas,

      You mentioned this:

      “If your image is about a cat, call it a “cat” and not “make money online”. Google doesn’t like that and now favor actual description. Over using keywords in image tags will most likely get you penalized for spamming or over-optimization. The risk/reward ratio is not worth it.”

      I thought that Googlebot doesn’t know how to read images? and that’s why we (cleverly) used the alt text to put our keywords.How will it know it’s a cat’s image and so is different from what we put as the alt text. BTW so far has there been published cases about Google penalizing overusing of keywords in image tags.

      Peter Lee

      Peter@passive income ideas´s last blog post..Case Study: How Work At Home Homepage Got High Page Rank PR4

      Nicolas Prudhon Reply:

      @Peter@passive income ideas, That’s correct Peter, Googlebot doesn’t know how to read image, however it’s able to realize and take notice if you have many keywords in your “alt” and “title” description.

      In fact Googlebot became extremely wary of keywords in those tags as it used to be a place of choice for spammers.

      It’s about one of the easiest way to get an Over-optimization slap…

      In addition, those pictures of yours will be indexed in Google image, where Google does have some staffs to look for non relevant description images still to prevent spam… though the risk to get caught this way is very minim, the one from over-optimization is not.

      There are quite some cases like that, including myself last month.

      I know it from personal experience where my blog got dropped 200 places for having 1 keyword in each of my description pictures like “SEO help calendar”, “SEO comments”, etc…

      About a week after removing those, I went back to my previous ranking… that was a close call, and this is why I’m very careful when it comes to over optimizing on-site now.

      Nicolas Prudhon´s last blog post..Would you like to see a SEO Forum here?

      Matty Byloos Reply:

      @Nicolas Prudhon, Super interesting case study. If you haven’t done so already, this entire case broken down in a post would be a very juicy read indeed.

      Matty Byloos´s last blog post..Looking Glass: Brandy Video

      Nicolas Prudhon Reply:

      @Matty Byloos, I haven’t done so, and since you talk about it, it is definitely I idea to work on!

      Thanks for the tip Matty!

      Nicolas Prudhon´s last blog post..Would you like to see a SEO Forum here?

      Matty Byloos Reply:

      @Nicolas Prudhon, Sounds like the right thing to do, yeah? Sparked some interest just in passing here over comments, and I know I’d love to hear all the details.

      Matty Byloos´s last blog post..Heatwave and Boogie Nights Video

      Peter@passive income ideas Reply:

      @Nicolas Prudhon,

      “In addition, those pictures of yours will be indexed in Google image, where Google does have some staffs to look for non relevant description images still to prevent spam… though the risk to get caught this way is very minim, the one from over-optimization is not.”

      That’s very interesting. I know that our pictures get indexed in Google image but I never thought Google have staff to look at them as there’re probably tons of them.How did you find this out.

      Peter Lee

      Peter@passive income ideas´s last blog post..Case Study: How Work At Home Homepage Got High Page Rank PR4

      Nicolas Prudhon Reply:

      @Peter@passive income ideas, Google is not a human reviewed search engine ok. But they still use real people to accomplish certain tasks from time to time, especially when it comes to penalizing a site.

      Now some slaps are popular like the “950″ (if it really exists, or whatever similar process) for it is not reviewed by people by straight attributed by the algorithm… one keyword less you are safe, one more wrong and you trigger the filter and straight to the rank #950 or so… euh… what happened…

      Luckily they have some human monitoring to help us sometimes, but this works both way.

      Let’s see it this way with on-site optimization, too much good things is bad, because it doesn’t look natural! And that new algorithm is looking very much for the “natural” factor, which suggest some mistakes or slight imperfection in your optimization process…

      Google now engages heavily in “reporting” therefore their virtual staff can be anyone who doesn’t like you or your blog…

      Nicolas Prudhon´s last blog post..Would you like to see a SEO Forum here?

    24. Peter@passive income ideas Says:

      Nicolas,

      Very interesting. I usually have one picture in a post and I’ll just put one keyword in the alt text. What do you think of this, you think I should remove it completely?

      Also how could you tell your blog got dropped 200 places for having 1 keyword in each of your description pictures like “SEO help calendar”, “SEO comments”, etc How on earth did you find out since I’m sure there may be other things you’re doing for SEO on your blog.

      Peter

      Peter@passive income ideas´s last blog post..Less SEO Tags for More Visitors

      Nicolas Prudhon Reply:

      @Peter@passive income ideas, Let me correct you on this Peter, yes on only have one picture in a post, but what about on your page.

      Because it’s on your page that it matters at a global, not just in your post.

      The idea is really, really moderation. You may have a picture about somebody making money online, and eventually, there’s nothing wrong with labeling this picture “making money online” but make sure not to have this kind of keyword everywhere on all pictures, it sounds extremely suspicious.

      Like in PPC where you do split testing in order to optimize your ad, the same concepts apply to SEO when you want to fine tune your work, on change at a time…

      There was a time not long ago, where it was kind of a secret weapon to put your keywords strategically in your image description (without full keyword stuffing like 30 keywords per description).

      Having done almost everything else I wanted, I thought of fine tuning this by adding my keywords strategically and in a way that still make sense in english for text browsers only. But Google didn’t like it and slap me quickly for it.

      Meanwhile, I’ve been helping quite some people on SEO chat forum having this kind of problem, this is where I thought suddenly, is this got anything to do for me!

      I went back to my site, remove all those keywords in description and excess optimization links, and in less than a week I was back in the top pages.

      That was a scare I won’t forget. Especially considering the very low importance of onsite optimization in the global ranking scale, truly the risk isn’t worth the reward.

      But is you are still doing fine it means that you are not seen as abusing of that yet, just don’t add too much on it.

      For the people who don’t do that yet, please be careful!

      Nicolas Prudhon´s last blog post..Would you like to see a SEO Forum here?

      Matty Byloos Reply:

      @Peter@passive income ideas, I say totally leave the alt text there, especially if the keyword really does reflect what is in the picture, as it relates to the post or the page. Ranking for images can be a terrific source of traffic, over and above ranking for the content on the page.

      Matty Byloos´s last blog post..Heatwave and Boogie Nights Video

      Peter@passive income ideas Reply:

      @Matty Byloos, Matty you must know I’ll never intentionally find a picture on make money online just because I want to put the keyword phrase ‘make money online’? I’ll probably find one that is more appealing than that. This is what Nicolas is saying ‘call a cat a cat and not say ‘make money online’ and do it in moderation if you have to.

      Peter Lee

      Peter@passive income ideas´s last blog post..Case Study: How Work At Home Homepage Got High Page Rank PR4

      Matty Byloos Reply:

      @Peter@passive income ideas, Exactly - that’s what I am talking about. Let’s say you had an image of a computer and some dollar bills, and the graphic text that read “How to Make Money Online” and this was your image. Then, the alt text could logically include the keyword phrase “make money online.” A good rule of thumb — if you were looking for a good image for your own post, using Google image search, and typed in “make money online” — would the image you’ve tagged that way help you out? Then go for it. It’s all logic just like anything else online. Right?

      Matty Byloos´s last blog post..Heatwave and Boogie Nights Video

      Peter@passive income ideas Reply:

      @Matty Byloos, Matty I know what you mean. The thing is I’ve always been using Flicker images for all my posts and my selection of the images were never based on the topic I wrote. I relied on the alt text to relate to the post or keywords for that post.The concern here is that it may be a little over-optimized with these alt text keywords I had used.

      Peter Lee

      Peter@passive income ideas´s last blog post..Case Study: How Work At Home Homepage Got High Page Rank PR4

      Nicolas Prudhon Reply:

      @Peter@passive income ideas, What you can use Peter however is still a description, related to your picture and your content, even if it’s not exactly your keyword.

      Just like if you have a picture of dollar notes, rather than adding in “make money online”, having “stack of money”, or “dollar notes” is highly unlikely to get you penalized because you don’t use keyword there, your description is reflecting what’s on the picture, and this extend the global concept of your content.

      The same would apply with a picture with a guy making a lot of money, instead of calling this again “make money online” you can call this “successful person”.

      The thing is, you are not really supposed to have twice the same description on your site, like you don’t use twice the same page title, right?

      Nicolas Prudhon´s last blog post..Would you like to see a SEO Forum here?

      Peter@passive income ideas Reply:

      @Nicolas Prudhon, What I’m saying is that all my images I select for my posts come mainly from Flicker and do not relate to the post or relate to business or money for that mater. Like nature - seas, lakes, like countries - Holland etc. It was never selected to relate to the topic I’ve written. My selection criteria is simple - choose a picture that everyone will like then make use of the alt text to put the relevant keyword. So trying to put the alt text close to or anything related to the picture does not apply to my case. So what do you think I should do.

      Peter Lee

      Peter@passive income ideas´s last blog post..Case Study: How Work At Home Homepage Got High Page Rank PR4

      Nicolas Prudhon Reply:

      @Peter@passive income ideas, Hi Peter, there’s always something related you can say!

      It just depends on how you want to look at it.

      A picture of a sunset, can be just that, or it can be described as “spiritual enlightenment”, “success path”, “inner accomplishment”, etc… let your imagination flows and you’ll be able to find a description that still make sense and doesn’t stray to far from your content!

      Nicolas Prudhon´s last blog post..Would you like to see a SEO Forum here?

      Peter@passive income ideas Reply:

      @Nicolas Prudhon, thanks I get the idea now. I know this is just an example but don’t you think “spiritual enlightenment” might get me all sorts of visitors. I could think of religious fanatics etc. I think I’ll prefer to now choose a picture that is not too diverse from the post. But I get what you’re trying to tell me now, thanks.

      Peter Lee

      Dennis Edell Reply:

      @Nicolas Prudhon, Well damn, I have to put you in my creative ideas folder now. ;)

    25. Jason Bartholme Says:

      Thank you for reinforcing that natural content is what Google likes. It will be a good read for some of the print marketers who work with me that want to do more web-related campaigns.

      Jason Bartholme´s last blog post..A PHP Link Directory Reciprocal Link Exploit Revealed

      Dennis Edell Reply:

      @Jason Bartholme, I’m glad you liked it and I hope it helps; Nicolas is an awesome writer.

      I don’t recall you being here before, so welcome to the community!

      Nicolas Prudhon Reply:

      @Dennis Edell, Jason, I’m glad that you think that this content can be of some help to you!

      Dennis, thank you for your comment and inviting me here.

      I know everyone may not agree with all that I say, and in no way do I pretend to know everything and hold the ultimate truth.

      In some way, I like constructive criticism for it helps me not only to ensure that my convictions are well based on, helps me to explore deeper my choices and the why of my recommendation, and quite simply sometimes learn more things from the input of lateral views of other peoples!

      I try to provide facts as much as I can rather than a repeated brainless doctrine past on from an ebook to another by people who never stood even one second asking themselves if what they were saying was working or making any sense at all.

      Times changes, and we all know now that the earth is not flat…

      Nicolas Prudhon´s last blog post..Would you like to see a SEO Forum here?

      Matty Byloos Reply:

      @Jason Bartholme, Ultimately, nobody is going to read it, google bot or human, if it doesn’t make sense. I think we can play any game we like to try to get traffic, but in the end, real people will be the ones buying things or committing to actions online, and you have to satisfy them with helpful information.

      Matty Byloos´s last blog post..Heatwave and Boogie Nights Video

      Jason Bartholme Reply:

      @Matty Byloos, Dennis Edell, and Nicolas Prudhon

      Thanks for your responses guys. For my day job, I am the Senior Developer most don’t understand the differences between print and web content, despite what I tell them, because, to them, I’m just a code jockey. It’s always good for them to hear it from other people.

      Jason Bartholme´s last blog post..A PHP Link Directory Reciprocal Link Exploit Revealed

      Dennis Edell Reply:

      @Jason Bartholme, I hope they get it soon, that’s very dangerous nowadays.

    26. Hesham Says:

      Very useful post, I am looking for more CEO blogs :)
      Hesham´s last blog post..Why Blogging about Autos and Cars is one great way to make money online?

      Dennis Edell Reply:

      @Hesham, Thanks for dropping by and welcome to the community!

      I assume you meant SEO blogs, yes?

    27. John @ Wollongong Web Design Says:

      Great, it helped me understand the new rules. It sometimes become so confusing especially when there are a lot of changes going on.

      Nicolas Prudhon Reply:

      @John @ Wollongong Web Design, I’m glad this post has been of some help to you John.

      If there’s anything else you need clarification about, don’t hesitate to ask, I’m here to help!

      Nicolas Prudhon´s last blog post..Strategic Guest Post Writing

    28. Bill Says:

      Very good tips. As a new webmaster I’m just wondering if there has been any changes to the amount of time it takes to get out of the google sandbox? Last I heard it was 6 months, is there any truth to this, or is it just a myth?

      -BIll

      Bill´s last blog post..Billishirts for kids!

      Dennis Edell Reply:

      @Bill, I’ll let Nicolas handle the details for ya, I just want to welcome you to our little community here! I hope to see you around again. :)

      Nicolas Prudhon Reply:

      @Bill, Hi Bill, don’t worry about this matter anymore. The Google Sandbox effect has been waived with the last update.

      So no more sandbox with Google, it’s quite a good news for all of us!

      Nicolas Prudhon´s last blog post..Domain Name Issues

      Bill Reply:

      @Nicolas Prudhon,

      Thanks for the very quick reply! This is most definitely good news! Do you have any idea how long it takes then to be ranked by google?

      Bill´s last blog post..Billishirts for kids!

      Nicolas Prudhon Reply:

      @Bill, How long it takes to be ranked in Google is all depending of the search term you are targeting, as well as how good is your SEO.

      For a new site, still consider a couple of months as good performance, now if you have some long tail keywords and good backlinks you could rank for those pages much faster.

      Nicolas Prudhon´s last blog post..Domain Name Issues

    29. The SEO Importance Of Permalinks | WassupBlog Says:

      [...] When people first start up a Wordpress blog they usually go for the default settings as this is by far the easier option. Unfortunately in certain cases it is the worst thing that you can do. This is especially so when configuring your permalink settings. I had completely forgotten about this until I read some of the comments on Understanding The New Rules Of SEO. [...]

    30. EMW Says:

      Can they really track what links you add to your website that are paid links?

      If you only have a few paid links, Google wouldn’t ever know.

      Nicolas Prudhon Reply:

      @EMW, There are many ways used by Google to find out about paid links.

      The 2 most popular ways used by Google to find out is through their algorithm by checking the relevancy between 2 sites as well as the difference of PR; and through getting people to report anyone engaging in such practice.

      It’s quite easy for Google to lookup into the database directly/indirectly of the site offering links for buy/sell and see which websites are associated to this network, and trackback the different links and possible combination.

      Nicolas Prudhon´s last blog post..Domain Name Issues

    31. SEO Help by Nicolas Prudhon » Should You Fear the New Link Velocity Algorithm? Says:

      [...] Understanding the New Rules of SEO. If done in the right way, SEO will reward you in more ways than you can imagine, however, breaching any of its rules and you are facing dire consequences including your waste of time. In marketing, we talk about ROI, the same concept …   [...]

    32. Sarah Says:

      I am so confused…do I really not have to bother with keyword desity and everything now?

      My biggest problem then is link building, we have a brand new website, what is the best way of building links quickly?

      Nicolas Prudhon Reply:

      @Sarah, Hi Sarah, If you are optimizing for Google that’s correct.

      My answer may not be the one you expect, but in the long run, the best way to build links, firstly is not quickly, and secondly is simply by writing a content worth linking to.

      Nicolas Prudhon´s last blog post..Domain Name Issues

      Dennis Edell Reply:

      @Sarah,

      Hi Sarah, I just wish to welcome you to our little community! I don’t recall seeing you around before. :)

      Nicolas is spot on there, quickly is evil in the eyes of Google. You want to be as natural as possible in building links.

      I hope you stick around some, I have a lot of juicy link building stuff coming up in the near future. ;)

      Matty Byloos Reply:

      @Dennis Edell, Any reason why Google would be 100% against fast linkbuilding numbers? I get the scam element. I get the overseas buying of worthless links. I get the link farm tactics. But so much of SEO writing, and smart SEO writing at that, talks about links in terms of high school popularity. And really, so many links in to a site or over to a page on a site can be generated in a very short amount of time if something in the culture deems it interesting or funny. Think about some of these cat videos on YouTube that have 3.5million plus views. Can you imagine all of those being links, and all of them coming in a couple of months? Just curious.

      Matty Byloos´s last blog post..Keith Richards “Nearness of You” Video

      Nicolas Prudhon Reply:

      @Matty Byloos, Hi Matty, let me clarify this for you. There’s always a difference between links generated through spam and black hat techniques and the one that are the result of link velocity.

      Link velocity is associated to a high increased in links based on a social buzz describing a fresh highly attractive content.

      Although the rise may really be exponential, it’s still follows a certain viral pattern.

      Spam links, on the contrary tends to “pop up” suddenly.

      Regarding your example about the cat videos on YouTube, well firstly it’s YouTube, the #3 most visited site on internet and getting millions of views in not uncommon on this site, so it doesn’t really sounds like “Wow YouTube is spamming!”. Give me just 10,000 suddenly on my blog and the response may be very different…

      The way those videos are referred to one another in social buzz is also different than the way black hat links are obtained.

      Most of the social viewers are informed through emails and not actual internet online links. It’s the popularity of the video that increases, not so much the domination in the search engines.

      I hope this helps you understand better.

      Nicolas Prudhon´s last blog post..Targeting your Market with Google Trends

      Matty Byloos Reply:

      @Nicolas Prudhon, Totally got ya. And appreciate the “link velocity” idea as well, in addition to your take on things. The force is strong with you, indeed. The example I was giving about the cat videos wasn’t intended to illustrate anything about links in relation to YouTube, but was instead more generally about how things can seemingly instantly attract massive numbers online if they are interesting or funny. This ended up being a great post and I really appreciate your time and attention in your comments to everyone. Awesome.

      Matty Byloos´s last blog post..Keith Richards “Nearness of You” Video

      Dennis Edell Reply:

      @Matty Byloos, Nicolas answered in much better detail of course. My take is simple lol - Google can (hopefully) tell what is “naturally viral” vs. moronic software that gives “10000 backlinks in 30 seconds” or whatever the lunacy is.

      That crap just cracks me up.

      Matty Byloos Reply:

      @Sarah, I would say don’t think about quick, think about your actions being honest and valuable to you. I have built links quickly, but I have tried to do it with integrity. If I find other artists I like, I offer to do a link exchange. With my background in SEO, I read online marketing blogs constantly both out of curiosity and a genuine love of the Internet. And when I am reading and following blogs on SEO, I try to participate and help to build a community. I think finding communities online that you are excited to be a part of can be a great thing — leave comments, become an active participant. Write great content and comments, and Nicholas ends up being spot on in the end - people will check out your site, find things they love, and ultimately link over to them.

      Matty Byloos´s last blog post..Keith Richards “Nearness of You” Video

    33. almir Says:

      wow i love surprises you certainly surprised me with another good blog post it was very informational as well as very upbeat thanks for the information take care

      im wondering why seo is always changing

      is it because people are spamming the search engines

      is it because the algorithm is outdated

      are people cheating the system

      almir´s last blog post..Vital Tips That Can Aid Any Blogger

      Nicolas Prudhon Reply:

      @almir, Almir, beside making money, the primary goal of the search engines is to return the best possible results to the search queries of its users.

      To do that, a search engine must be able to better understand what makes a good content, and what behavioral pattern people use to define a good content when they see one.

      Another aspect of providing good content is filtering all the bad one away too.

      This is an ongoing process and as technology improves, the algorithms can be further developed to provide better and better results.

      As the algorithms changes, so must the SEO we apply to them!

      Nicolas Prudhon´s last blog post..Can We Survive the “NoFollow” Black hole?

    34. Arfan Says:

      What I always see people screw up on is the keyword density they over kill it! Making it seem so spammish!

      Arfan´s last blog post..Loving OpenX

      Nicolas Prudhon Reply:

      @Arfan, There no need for keyword density now, the only person you are entertaining this way is yourself!

      The best way not to make a content look spammish is to write without care for the keyword density, but with care for how much your readers are going to have a good time going through your post!

      Nicolas Prudhon´s last blog post..Enjoy atypical SEO with Kai Lo

    35. waseem-research cell Says:

      Yup, you are absolutely right. SEO is now limited to inbound links from relevant websites. Google can now see the website contents more wisely.

      research cell´s last blog post..Haleem Recipe

      Nicolas Prudhon Reply:

      @waseem-research cell, Google can certainly see content more wisely.

      What bloggers should not forget, is that Google just started to see content more clearly, but the visitors to your blogs always have seen your content clearly. So don’t just write a good content to please Google, write a content to please your readers first, and that will please Google in turn!

      Nicolas Prudhon´s last blog post..Enjoy atypical SEO with Kai Lo

      Matty Byloos Reply:

      @Nicolas Prudhon, It’s always gonna’ come down to this one way or the other: one has to provide valuable, useful content (to someone - so the limitations of what “useful” means actually aren’t there: it’s wide open!), and of course the search engines are going to catch up to this idea. It’s how they stay relevant. Someone searches for info on something, they want to find relevant info about that thing. Not landing pages for products (unless that’s what they are searching for), mis-labeled pages or pages full of bogus links.

      Matty Byloos´s last blog post..Thoughts on Orson Welles: The Trial

      Nicolas Prudhon Reply:

      @Matty Byloos, These days, you are lucky if you can land on a product page! Odds are more like you are going to land on one of those bogus pages… or pages with poor content for you to click on some ads… no substance there…

      Write content like you care for your readers and they’ll remember you.

      Here’s an excerpt from a post from one of my readers on my new forum:

      “Too many “so called” SEO experts, spend so much time pushing products, they barely supply any useful info to readers. I came across Nicolas’s site a few weeks ago, and found it refreshingly, informative and well written… that’s why I’m here. ”

      I think that says it all as to what people are looking for.

      Nicolas Prudhon´s last blog post..Enjoy atypical SEO with Kai Lo

    36. Krish Says:

      Hi Dennis,

      Thanks for putting up this post. I agree with most of them you have mention here. Also to mention that I have got some really helpful tips from this post..

      Cheers
      Krish.

      Krish´s last blog post..31 Days to Build a Better Blog With Problogger

      Dennis Edell Reply:

      @Krish, Although Nicolas was the mastermind behind this one, I always appreciate you dropping by! :)

    37. Neil Says:

      Hi

      I think the importance of relevancy when considering a link location is over-stated. After all, if a page was really popular outside of its niche and got lots of natural links from unrelated sites would google really penalize it?

      Neil

      Neil´s last blog post..Change to Follow Links

      Nicolas Prudhon Reply:

      @Neil, Hi Neil, the link algorithm is quite complex, and it’s main purpose is to detect “unnatural” linking activities.

      If you link towards a non relevant page or get linked from a non relevant page, you won’t get penalized for that, however the value of the link will be diminished compared to a relevant link.

      Anyway, only links from the primary index on Google will carry some link juice value regardless of where they come from, this alone eliminates a lot of links…

      Another reason for that relevancy concern is because people used to buy links from high PR sites in the pasts where those where not always related to your niche and used solely to inflate your ranking.

      Google is looking very closely at the kind of link wondering and analyzing if the site linked “deserved” to be linked or not.

      Nicolas Prudhon´s last blog post..Migrating to WordPress

    38. Jimbo Says:

      I think you got it. In my opinion the 3 SEO most important elements that are the key for a job well done are TITLE, H1 tag and quality/related content. They work now and ever.

      Nicolas Prudhon Reply:

      @Jimbo, Simplicity, keeping things simple is always what works best. Those 3 elements are definitely great for on site optimization, but it’s important not to forget off-site optimization, it is combination of both that makes a SEO campaign successful.

      Nicolas Prudhon´s last blog post..Would You Like to Always be the First to Comment?

    39. gilbert - Air horn Says:

      Interesting post Nicolas.. I’m browsing your post and this article catch my attention..I really love to read article about SEO..It help me a lot on doing SEO task..What do you think about this following strategy in doing SEO which are most effective?and the less?
      - Directory submission
      - Forum posting
      - Blog commenting
      - Social media networking
      - Bookmarking

      Dennis Edell Reply:

      @gilbert - Air horn, I’ll just slide in here real quick to say, welcome to our little community Gilbert! I hope you stick around some. ;)

      gilbert - Air horn Reply:

      @Dennis Edell, thanks for welcoming me here.. :) much appreciated.. ;)

      Dennis Edell Reply:

      @gilbert - Air horn, No problem my friend, I hope to see you ’round. ;)

      gilbert - Air horn Reply:

      @Dennis Edell, sure i will…i like you posting here..keep up the good work..

      almir Reply:

      @gilbert - Air horn, hi bud I would say the most effective method in the seo process is to write article directories and submitting them to high quality article directories. Blog commenting is great for link building but not the best for bringing traffic to your website. Directory submission is great if you have a new website to get some quick backlinks to your site but is useless when it comes to bringing traffic to your site. Social bookmarking and bookmarking are really the same thing and these are superb only if you submit quality content and that your not spamming those sites. Forum posting as well can be a great method as well for bringing many visitors to your website if you write good posts and comment on those forums with great tips.

      In terms of effectiveness

      -social bookmarking n bookmarking
      -article directories
      -forum posting
      -blog commenting
      -directory submission

      almir´s last blog post..Review Of “The One And Only” Atomic Blogging 3.0

      Nicolas Prudhon Reply:

      @gilbert - Air horn, Hi Gilbert, here are my views on the following SEO strategies:

      - Directory submission - Pure waste of time, useless.

      - Forum posting - Good for branding and possible traffic source, but the links from forum have 0 SEO value.

      - Blog commenting - Good to build relationship but the link quality is short lived (as long as the post is popular)

      - Social media networking - Good to build relationship and drive traffic but the links themselves hardly carry any value in SEO.

      - Bookmarking - this methods doesn’t really generates any traffic by itself, however being bookmarked in several major social bookmarking site will carry some weight in favor of your site.

      Nicolas Prudhon´s last blog post..Increase Your Unique Visitors Traffic Instantly

      Dennis Edell Reply:

      @Nicolas Prudhon, What about do follow blogs, forums, social sites, etc.

      I also know factually that high PR sites are good for ours….for those that care about PR; let’s not get into that again. lol

      Nicolas Prudhon Reply:

      @Dennis Edell, In overall when it comes to links, it’s not so much the quantity but the quality of those links that matters.

      What I mean is, quite simply only the inbound links you get from pages that are in the primary index are of any use when it comes to SEO.

      So if I have 10 links on pages that are all in the primary index, I’ll benefit more than you with 1,000 in the secondary index.

      Now, with the evolution of social media, some links may not have link juice value but can generate great amount of traffic however.

      This is something I discussed a bit in one of my posts not so long ago:

      http://www.nicolasprudhon.com/seo-help/inbound-link-juice-or-inbound-link-traffic

      “SEO Expert” tends to only value Link juice links, but I tend to believe personally that if your link can generate a good deal of targeted traffic to your site, it’s not something that should be overlooked so quickly.

      Nicolas Prudhon´s last blog post..Increase Your Unique Visitors Traffic Instantly

      almir Reply:

      @Nicolas Prudhon, I agree with you 100 percent but there’s many people I know that don’t realize that mentality. They will link to anyone and anything just for the sake of obtaining a backlink, to me although they have a lot of backlinks I think their just hurting their serps

      almir´s last blog post..Review Of “The One And Only” Atomic Blogging 3.0

      gilbert - Air horn Reply:

      @to all, thanks for giving each ideas… it helps me to understand more about SEO..this are all bright ideas to keep in mind…

      almir Reply:

      @gilbert - Air horn, I’m glad I was able to contribute to your understanding of Seo in some way

      almir´s last blog post..Review Of The Email Messenger “Mostly Known” As AWEBER

      gilbert - Air horn Reply:

      @almir, I tried your ideas on doing SEO and i got great result!.. ;) It’s really very helpful..
      And i think optimizing the content is more important..

      Barney Reply:

      @gilbert - Air horn, I agree, given this blog I have been doing it wrong for a while I will try these techniques and see what the comparison is. Cheers

    40. almir Says:

      nice post it was very thorough and you do bring up some great points and its funny how hard seo was a few years back but now its become so simple

      almir´s last blog post..Review Of “The One And Only” Atomic Blogging 3.0

      Nicolas Prudhon Reply:

      @almir, This is because the algorithm used by the search engines relies less and less on factors over which you have control, but instead more and more on external and social factors.

      Nicolas Prudhon´s last blog post..Increase Your Unique Visitors Traffic Instantly

      almir Reply:

      @Nicolas Prudhon, thanks for taking the time to reply to my statement its been a real help considering you did offer me several important tips.

      almir´s last blog post..Review Of “The One And Only” Atomic Blogging 3.0

    41. Neil Says:

      @Nicolas

      Aren’t we confusing authority and relevance here? To take a real world example a site like ezinearticles.com has a lot of authority from links that might be totally irrelevant to my article subject. It still has the power to put my article on page 1 of google for long-tail niches.

      Neil

      Neil´s last blog post..Making a Budget Is Not the Hard Part

      Nicolas Prudhon Reply:

      @Neil, Hi Neil,
      Both factors must be taken in consideration. And pure ranking based on authority won’t be enough soon.

      In the same way, a page can’t rank well solely based on having a relevant content.

      Ranking based only on authority from linking alone is diminishing in value as too easily influenced. In order to rank well, a site is more and more required to be relevant.

      From that relevancy, it is expected to build authority through the links it will then acquire.

      Nicolas Prudhon´s last blog post..Increase Your Unique Visitors Traffic Instantly

      Neil Reply:

      @Nicolas Prudhon,

      Hi Nicolas - thanks for the clarification.

    42. Matty Byloos Says:

      I have to say guys — some people commenting here — that I am finding the grammar, lack of punctuation, run-on sentences, typos, etc. pretty horrifying considering the bulk of SEO and really online marketing comes down to writing. How can you think you are going to be able to effectively communicate your message this way? Polish up, I say, even though I am quite sure I make the occasional mistake myself, some of this stuff is egregious.

      almir Reply:

      @Matty Byloos, lighten up buddy after all it’s only a comment, not everyone takes the time to polish up their comments because their strictly others opinions it’s not like others are trying to write a well written essay their just trying to add to the blog’s post. Another thing if this were college and we were graded based on our comments than I totally understand where your coming from but that’s not the case.

      almir´s last blog post..Review Of “The One And Only” Atomic Blogging 3.0

      Matty Byloos Reply:

      @almir, If you leave comments, then you’re participating in the community of that blog or site. Participation implies that there is a very high degree of likelihood that others will read your comments as well. “Adding something of value” to the community in which you are participating also means taking the time to ensure that your message will be read and understood by other members. I think too many people have lightened up a bit too much, frankly. Let language slip, and things quickly fall after that.

      Matty Byloos´s last blog post..Artslant May Showcase Winner

      almir Reply:

      @Matty Byloos, Oh okay, I now understand your mindset I wasn’t sure what you meant. Many individuals have a different way of thinking which others might not be accustomed too, but that’s normal because everyone is different in their own ways.

      almir´s last blog post..Review Of “The One And Only” Atomic Blogging 3.0

      Matty Byloos Reply:

      @almir, Now I’m not sure what you’re saying.

      Matty Byloos´s last blog post..Artslant May Showcase Winner

      Alan @ Work At Home Resources Reply:

      @Matty Byloos, I have to totally agree with you on this, Matty. I’ve felt this way for a long time and not just on this blog either, but all blogs. I feel that your writing reflects who you are and the business you represent. You should try to reflect that in the most professional way possible, even if it’s just commenting on blogs. The same applies to forum posting as well. It just gets under my skin when I see comments that barely make sense and major words are missing. Maybe it’s just the proofreader in me, I don’t know. ;)
      Alan @ Work At Home Resources´s last blog post..Marketing Your Work From Home Web Site with Proper Use of Forum Signatures

      Matty Byloos Reply:

      @Alan @ Work At Home Resources, Thanks for weighing in, Alan — In my recent past, I’ve been a city college-level English teacher, and I was an English major in college and still write, so I try to be a bit more lenient on other writers given the fact that they might not have had the same background as me, or the same concentration on the written word. So what I guess I mean is just the very basic level of concern that comes through when you read someone’s words — when they’re careful and considerate, I sense their respect for the blog and for me, the reader.

      Matty Byloos´s last blog post..Artslant May Showcase Winner

      Alan @ Work At Home Resources Reply:

      @Matty Byloos, I can understand with having that background. As Sire pointed out it’s harder for a non-English native to write grammatically correct, but as you said, at the very least it should be able to be understood. Oftentimes I see many English speakers who miss complete words in their writing. It turns me off even though I know a lot of these people.

      P.S. Hopefully Dennis will excuse the off-topic discussion ;)
      Alan @ Work At Home Resources´s last blog post..Build Long-Term Traffic to Your Work From Home Site with Article Marketing

      almir Reply:

      @Matty Byloos, Oh wow!! I had no idea that your an English professor! No wonder why you’ve been so hard on commentators in general.

      almir´s last blog post..Review Of “The One And Only” Atomic Blogging 3.0

    43. Sire Says:

      @ Matty and Almir - If I could wade into the discussion I would like to state my opinion. Unless English is not your mother tongue I believe it is of the utmost importance that one should take great care when structuring a comment. I find that the ones who are slack in this respect, it’s because they are more interested in the back link aspect that anything else.

      I know that I don’t give those poorly structured comments a second look, and I definitely wouldn’t follow the link back to their blog. A well thought out comment on the other hand, well that is something else entirely.

      Sire´s last blog post..Wassupblog April Statistics Still Pretty Good

      Matty Byloos Reply:

      @Sire, Thanks Sire. Your point is well made, and succinct. Taking great care when making a comment is of the utmost importance indeed — when you put the extra effort into what you are saying, you certainly make a quiet invitation to other readers to read your words, and then want to read more. I think this might be the only way to gain traffic numbers out of blog commenting. Now of course, depending on the blog on which you are commenting, “interesting words” can run a pretty broad gamut. What may be interesting in one place, may be of no real interest whatsoever in another.

      Matty Byloos´s last blog post..Artslant May Showcase Winner

    44. almir Says:

      First, to be honest everyone and I mean everyone just visits a high pr website in the hopes of commenting on a site to obtain a backlink I know it, you know it Sire and the blog owner knows it.

      Second, not everyone speaks English clearly or matter of fact speak any of it at all. Many blog owners also assume that a comment that has a lot of gibberish is considered to be a spam comment when in fact it can be a legitimate comment it’s just that the person making the comment speaks very little English or they can’t spell or write the words down clearly its a fact. Just to be frank = for example, (there are so many hispanic individuals working full time jobs and the only language they speak is spanish and their able to make it by without learning a single word of English) this same process can be very similar to someone commenting on a website.

      almir´s last blog post..Review Of “The One And Only” Atomic Blogging 3.0

      Sire Reply:

      @almir, I did say in my comment, “unless English is not their mother tongue” and this excuses all those non English speaking people. Everyone else who is able to use proper English should do so if they want people to follow their link back to their blogs. If all they’re looking for is a link back, well I reckon that any crappy comment will do.

      Sire´s last blog post..Reflections Of Sydney

      Matty Byloos Reply:

      @almir, “First, to be honest everyone and I mean everyone just visits a high pr website in the hopes of commenting on a site to obtain a backlink I know it, you know it Sire and the blog owner knows it” — This is really a pretty bleak viewpoint, and though the reward of the backlink is nice, I sincerely doubt that’s the only motivational factor in people leaving comments. This is supposed to be about the creation and maintenance of a community!

      Now, when a user leaves crappy comments, one after the other, let’s say — 8 or 9 otherwise inane comments in the space of maybe 10 minutes, and other blog readers keep getting alerts in their inboxes because like curious and responsible blog readers, they have subscribed to those comments so they can chime in when they feel like it — yes. Those people are obviously just leaving comments for the sake of the backlink, or the top commenter status, or something else that appears to be insincere and frankly pretty annoying. But I think when a commenter behaves that way, other readers get it and will rarely, if ever, choose to follow that backlink over to the person’s blog.

      Matty Byloos´s last blog post..Artslant May Showcase Winner

      Dennis Edell Reply:

      @almir, A bold statement indeed my friend, and I must strongly disagree. Only those that don’t really know what they’re doing leave comments only for a link…no matter what the PR is.

      Most that do it only for the link are obvious and any respectable blogger will notice the useless comment and delete it anyway…waste of time.

      As stated by many so far, commenting…no matter the PR..is about community, not linking.

      almir Reply:

      @Dennis Edell, I completely understand what your saying and definitely respect your words. I also enjoy taking part in this community as I’ve certainly learned a lot of worthy information from various individuals as well as your blog posts.

      To the other commentators, I didn’t mean to come across rudely, I was just trying to make a relevant point but it doesn’t seem like it worked.

      almir´s last blog post..Review Of “The One And Only” Atomic Blogging 3.0

      Nicolas Prudhon Reply:

      @almir, Hi Almir, I think I understand somehow what you tried to say, but you just failed to use the right words I guess. It happens occasionally to me, to say something that people interpret in a different way than what it was initially meant to.

      I probably use the excuse that I’m not an English native speaker, but nonetheless, I still strongly feel that I should try my best when writing, be it a post or a comment.

      Nicolas Prudhon´s last blog post..Increase Your Unique Visitors Traffic Instantly

      almir Reply:

      @Nicolas Prudhon, Yes Nicolas that’s exactly what I meant I just couldn’t explain it any better than you did thanks for noticing.

      almir´s last blog post..Review Of “The One And Only” Atomic Blogging 3.0

      Neil Reply:

      @almir, I’m with you on this one Almir. People should concentrate on the message and not be picky about grammar etc. After all, how can you know when you are reading a post whether someone speaks English as their first language or not? And my opinion counts, coming from the country that speaks proper English (having invented it!) :)

      We won’t be so smug in 10 years time when we’re all trying to make money blogging in Chinese :)

      Also, of course people comment (in part) for links! If not then why do some blogs advertise the fact that they are “dofollow”?

      Neil´s last blog post..Making a Budget Is Not the Hard Part

      almir Reply:

      @Neil, thanks for noticing what I meant by my comment since others did take it out of context.

      almir´s last blog post..Review Of “The One And Only” Atomic Blogging 3.0

      Dennis Edell Reply:

      @Neil,

      “I’m with you on this one Almir. People should concentrate on the message and not be picky about grammar etc.”

      Sorry, but if it takes me 3+ reads to get the message, it’s then useless to me…and I’m certainly not going to visit that persons blog thinking the whole thing may be that way.

      And since the NUMBER ONE reason to comment should be to add value to the post and thus get people to click through on your link, yea I’d say it’s quite important.

      Neil Reply:

      @Dennis Edell,

      I absolutely agree with you (and Nicolas below) that community and networking with people are the most important parts of commenting. This is one reason why I never (unless invited to by something like the Keywordluv plugin) comment on a blog using keywords.

      And on the subject of networking I hope I haven’t offended anyone too much…..

      Neil´s last blog post..Making a Budget Is Not the Hard Part

      Dennis Edell Reply:

      @Neil, Even with that plugin you’re still supposed to use Name@keyword; this is where most link hounds fail miserably.

      I’d also venture to guess a good percentage of bloggers (like myself) that don’t use the plugin still don’t mind name@keywords….as long as the name is there.

      Neil Reply:

      @Dennis Edell,

      Hi Dennis, Thanks for the guidance. I am (as may be obvious!) quit new to all of this.

      Neil´s last blog post..Making a Budget Is Not the Hard Part

      Nicolas Prudhon Reply:

      @Dennis Edell, I agree there Dennis, and I think I repeat it often enough in my posts. There’s much more to gain by building links between people, than links between pages.

      If you comment to build a link towards you page, that’s all you get, a link - that maybe no one will ever click on or visit, or if people do visit, it would be to check out of curiosity who that spammer is, but never because they are interested in the content.

      On the other hand, if you build a “link” with another person like we do in communities, what you get from that in invaluable and the rewards will be way more than just one link… and that’s the true power of social networking.

      Nicolas Prudhon´s last blog post..Increase Your Unique Visitors Traffic Instantly

    45. Michael Says:

      So Google really has just cut out most of the spam and replaced it with content. I am wondering if yahoo and live are applying the same concepts to keep out the spammers.

      Nicolas Prudhon Reply:

      @Michael, Yahoo and Live are still playing catch up game for the moment so all what I wrote here is mainly for Google users.

      Now, it is my strong belief that sooner or later, the same rules will apply to Yahoo and Live!

      It’s not a matter of “if” but “when”. :)
      Nicolas Prudhon´s last blog post..Improve Your Website Crawling Rate

    46. Mikes@Your Daily Word Says:

      My rule has changed. i’m all for the content. quality content generates traffic

      Mikes@Your Daily Word´s last blog post..Restore to me the Joy of my Salvation

      Matty Byloos Reply:

      @Mikes@Your Daily Word, Totally, Mike. When has it never been about content, no matter what people decide is the latest “most important thing”? The Internet is inherently about developing a place where people can find ANYTHING they need or want — and the vast majority of that is information-based. Quality content = quality information. Provide it, and when they come looking for it, it’s your site that they’ll find.

      Matty Byloos´s last blog post..Wordless Wednesday: 5.13.09 Honey Bees

      Nicolas Prudhon Reply:

      @Matty Byloos, Absolutely, SEO is about making something good even better, not trying to make average something bad.

      Nicolas Prudhon´s last blog post..Did You Get Your Heading Tags All Wrong?

      gilbert@Air horn Reply:

      @Matty Byloos, I totally agree with you.. The web page content is very important in not only the search engines eyes but also in the perception and eyes of your viewer. The more unique web page content you have the more the visitors to your site will think of you as an expert in your field. The search engines will also look at the unique content in somewhat of the same way, and they will give a good ranking.

      Matty Byloos Reply:

      @gilbert@Air horn, Exactly. The search engines are on a quest to deliver the most relevant and useful content given a specific search query. This isn’t that complicated. One way they do this is to say — this page must be worth something if there are a lot of links pointing to it; but if SEOers are out there gaming the system, building links to worthless pages, well — in the interest of its own business model, Google HAS TO weed out these page, and base their decision to award value (and search results) to other pages. Otherwise, people stop using Google, and they make no money from advertising. Ultimately, for the fakers, it HAS to be a losing proposition.

      Matty Byloos´s last blog post..Wordless Wednesday: 5.13.09 Honey Bees

      Nicolas Prudhon Reply:

      @Matty Byloos, Absolutely, I’m all about content quality, and always will be. The real goal of SEO is to bring you the maximum amount of targeted traffic so that it can convert well to whatever it is that you want them to do on your site, be it buy something or just come back to read more again and again.

      Having a top ranking is great but if you obtain it solely based on manipulation and not quality as a major component, then all you got is a site that get clicked on with people leaving it as soon as they landed on it, never to come back again… Not worth much at all…

      Nicolas Prudhon´s last blog post..Webmaster Tools Give “Live” a Second Life

      Matty Byloos Reply:

      @Nicolas Prudhon, Yes yes, agreeing with you (as usual now!) — and further, you get the clicks, people realize there isn’t anything of value for them on your site, and sooner or later, all Big Brother notions aside, you cease getting the rankings because your page/site didn’t satisfy the search query.

      Matty Byloos´s last blog post..Wordless Wednesday: 5.13.09 Honey Bees

      Nicolas Prudhon Reply:

      @Matty Byloos, My site is now just over 3 months old, and I average my daily Alexa in the 40-50,000. Sure I may get some traffic from the search engines, but I have to admit that it mostly comes from people who like what they read on my blog. In average a visitor will go through 3-4 pages per visit.

      This simply means that I need 3-4 times less traffic than someone who gets only 1 page viewed to achieve the same results.

      I currently have over 5,000 backlinks, I hardly ever build backlinks because I feel it’s boring (though I should, I’m not saying that you shouldn’t :) ) Each of my post get a bunch of backlinks automatically from people who recommend and link to them, not because of the SEO applied on them, but because they like the quality of the post.

      Providing quality can be so rewarding in many many ways!

      Nicolas Prudhon´s last blog post..SEO Fairy Tale For Kids And Grown Up

      Matty Byloos Reply:

      @Nicolas Prudhon, Simple truths are often the most profound — and yes, sometimes I really do think the rat-race / prisoner-warden gamesmanship that goes on in SEO between marketers and the search engines is futile at best. If you deliver quality material, it’s in the search engines best interest to find it and serve it up.

      Matty Byloos´s last blog post..Wordless Wednesday: 5.13.09 Honey Bees

      gilbert@Air horn Reply:

      @Matty Byloos, thanks for that great points..i really love to go back here i can get great idea’s and exchanging of thoughts here are very helpful.. :)

      Matty Byloos Reply:

      @gilbert@Air horn, You are certainly welcome and thank you too for participating in what Dennis has going on here.

      Michael Reply:

      @Matty Byloos, SEO is a big help for online marketers, without them online marketers will sink. Thanks for the very informative post.

      Matty Byloos Reply:

      @Michael, Not sure if that’s the case — there are plenty of “make money through offers” and what not — not just SEO people out there. PPC is its own beast, too, and maybe will end up being more important than organic search once the search engines sew up more loopholes.

      Matty Byloos´s last blog post..Glenn O’Brien’s TV Party and Mick Jones of The Clash

      Nicolas Prudhon Reply:

      @Matty Byloos, PPC is its own beast indeed, yet another component of SEO that should mastered as much as organic listing for many reasons, as both require knowledge of the other in order to be applied properly.

      That said, I don’t think PPC will ever be more important than organic search simply because of the nature of people.

      Firstly, most of the people don’t want to learn about SEO be it organic search or paid search.

      When it comes to organic search, when they screw up, they just have lost time (which most people new to internet don’t consider valuable); on the other hand, with PPC when they screw up, they see their money vanished… that’s a very different emotional state.

      People who failed at organic search are usually willing to give it another shot, but people who failed at paid search usually are crossed forever with it.

      Nicolas Prudhon´s last blog post..Google Keyword Density SEO Tutorial

      Matty Byloos Reply:

      @Nicolas Prudhon, Nicolas — always good points from you. I do think though that if you pay for search engine optimization, and don’t see rewards very soon, then you’ve also lost money, and potentially lots of it, both in what you spend for marketing and what you’re not making from having the SEO work not yield monetary reward.

      And isn’t PPC really SEM? For some reason, and I definitely may be wrong on this, I always thought that was the distinction. Anything paid was SEM, and all the organic was SEO. I’ll be curious to hear your take on that, for sure!

      Matty Byloos´s last blog post..Glenn O’Brien’s TV Party and Mick Jones of The Clash

      Nicolas Prudhon Reply:

      @Matty Byloos, When it comes to organic SEO, I was referring mainly to the people who try to do it by themselves, rather than the ones paying for SEO services and being cheated…

      PPC is now called SEM, because people like to classify and make more and more distinctions, like here some people did argue some tips not being SEO but rather Google SEO.

      The fact of the matter is, unless you know how to choose good keywords and the strategy behind this selection from SEO, you’ll never succeed in SEM; and unless you test your keyword strategy through SEM, you’ll never know if your SEO keyword selection is really the best… and that’s a point most of the people are missing.

      You shouldn’t be doing either one, just like nutrition for human, we don’t just drink water or eat food, we need to do both. :)
      Nicolas Prudhon´s last blog post..Internal Links And Inbound Links Strategies

      Matty Byloos Reply:

      @Nicolas Prudhon, I’ve heard plenty of horror stories about people wasting tons and tons of money while they figure out PPC on their own. But really, the sites that I’ve strategized about, with regard to keeping SEO in mind when developing content, I just tried to put myself in the position of a site-user, and then to develop and deliver valuable content on every possible thing in that niche. I’ve not opted to go and try PPC (yet) — seems a bit out of reach based on my time-commitments. How long do you think it should take to learn?

      Matty Byloos´s last blog post..Monday Reading List: May 25, 2009

      Nicolas Prudhon Reply:

      @Matty Byloos, Most of the people who became SEO savvy can do pretty well without PPC.

      PPC can help you bring your all strategy to a higher level by fine tuning what you are doing.

      As to how long do need to learn… the problem is not so much about time, but rather quality of what you learn.

      PPC is good and dangerous because it’s very easy to get started with. If you learn the right stuff, then you can be on your way quite quickly, however if you are provided the wrong information, no matter how diligently you try to learn, it’s never going to work out fine for you.

      I would say it’s a bit like painting for you. Anybody can take a brush some oil paint and a canvas, but when it come to produce a piece of art… that’s a different story…

      Nicolas Prudhon´s last blog post..Internal Links And Inbound Links Strategies

      Matty Byloos Reply:

      @Nicolas Prudhon, Like the painting metaphor (always helps me to understand QUICKLY!) — based on that, if someone were asking me how to start painting, I just might kindly advise them — save yourself! Don’t bother! ha. Yeah — I think I’m going to stay away from PPC in the near future, anyway.

      Matty Byloos´s last blog post..Monday Reading List: May 25, 2009

    47. Brett @ Mystique SEO Says:

      Great Post! Thank you for shedding some light on this subject. There is a confusing array of wordpress plugins out there now and knowing which ones are actually useable can be a time consuming process. I pleased to say this works and is highly effective.

      Dennis Edell Reply:

      @Brett @ Mystique SEO,

      Welcome to the community Brett! I hope to see you around more often :) .

      Which is most highly effective for you?

    48. Benjamin Cip Says:

      I would love to change my SEO ranking, with only three months blogging, I have to work hard to get a good ranking on popular search engine. The fact I’m using my real name for my blog doesn’t help me much in improving my rank…. Thank for sharing this post, I’ll try to improve my SEO. :)

      Dennis Edell Reply:

      @Benjamin Cip,

      Using your real name aids in areas far greater then just SEO, like building trust and getting clicks through to your site…..100x more important then the minuscule SEO effect of do follow comments. :)

      Nicolas Prudhon Reply:

      @Benjamin Cip, I’m also blogging for a few months too, and using my real name, and trust me, I’m not doing to bad.

      Like Dennis said, there are many hidden benefits when you use your real name over a keyword. :)
      Nicolas Prudhon´s last blog post..21 Days SEO Mastery Course

    49. jay@ work at home Says:

      I think the newest rules are better with linking, but I still focus on useful content as I think it will lead down a great path in the search engine and readers.

      jay@ work at home´s last blog post..Work At Home Job Or Business?

      Nicolas Prudhon Reply:

      @jay@ work at home, I would rather say that the new rules focus much more on quality than anything else, be it for links or content.

      We really are now working to build a better Web, which is a good thing in my opinion.

      Nicolas Prudhon´s last blog post..Day 2: 21DSM – Building Your Keywords List

    50. zuls Says:

      Thnks for this info, I’m quite outdated and still focusing on keyword density. Looks like that google are trying to mimic human.

      zuls´s last blog post..Topotato get RM 100 at Reezluv.com’s Top Commentator Contest

      Nicolas Prudhon Reply:

      @zuls, Well, considering that it’s human people looking for results and answers when we use Google (or any search engine for that matter), it definitely makes sense for them to try mimicking human behavior or at least taking it into account as much as possible.

      Dennis Edell Reply:

      @zuls, Hey Zuls, just dropping by a little late (see latest post) to welcome you to the community; I hope to see you around more often! :)

      zuls Reply:

      @Dennis Edell, Sure ^_^

    51. Podcast: Nicolas Prudhon Hits 100,000 Viewers | Internet Business Podcasts | Internet Business Profit Resources | Weekly Business Expert Podcasts Says:

      [...] I recommend reading an article written by Nicolas as a guest post: Understanding The New Rules Of SEO. This post received over 230 comments after Nicolas wrote it so it is as must [...]

    52. Rod pusher Says:

      Nicholas: Amazing tips for newborn internet marketers.. Content is the king for any websites.

      Nicolas Prudhon Reply:

      @Rod pusher, Thank you, I firmly believe that if you are seeking long term presence online, the quality of your content definitely matters!

    53. Alex Nash@ Directory Blog Says:

      Nicholas, I think the right tools are vital to your success, you must understand how to use them. If you don’t, you will never be able to successfully convert your website prospects into loyal customers. Understand the following concept as most business owners fail to grasp it: Regardless of how much traffic your website produces or how many signups are received for your free offer, if your cash register does not ring, your business will not survive.

      Thanks dear, Hats off to your blog.

      Nicolas Prudhon Reply:

      @Alex Nash@ Directory Blog, Entirely correct Alex!

      You know, we say it’s better to teach someone how to fish rather than giving him a fish; well it’s important to add indeed that because you have a top notch expensive fishing rod you’ll catch any fish… there’s more to it.

      Dennis Edell Reply:

      @Alex Nash@ Directory Blog, Hey Alex, just dropping by a little late (see latest post) to welcome you to the community; I hope to see you around more often! :)

    54. emo Says:

      hi and thanks for sharing this post, but I have to tell that there are more disadvantages than benefits when you use your real name.

      emo´s last blog post..Emo can be short for “emotional.”

      Nicolas Prudhon Reply:

      @emo, I disagree with this statement, there may be some disadvantages to use a name over keyword, but I don’t believe that they over power the benefits.

      It’s about how you use them and what is the purpose of the name itself within your campaign.

    55. Resumes Says:

      I agree the tips posted but so many changes happens in google which not provides the constant resulting positions. Anybody explain?

      Nicolas Prudhon Reply:

      @Resumes, Nothing is constant when it comes to search results, since they are all relatives and inter dependent on what is happening online.

      This is also the reason why it’s important to focus as much as possible on doing the right things!

    56. David Wood Says:

      This is awesome info - eventually it will be only the natural, non spammer that rise to the top of the search engines. I’m absolutely blown away by how many comments you get on your blog, btw.

      David Wood´s last blog post..Unlimited MLM Sales Secrets Of The Jedi Ninja Masters

      Nicolas Prudhon Reply:

      @David Wood, You have no idea how much I look forward to this day!

      An internet free from spam, I love this idea so I can’t blame Google for any change they make in this regard!

    57. ANSH@Free mp3 download song Says:

      hi,
      Very nice post you have submitted, after reading all i can say that. your post is very much informative. you have cleared many seo topics.
      Thanks for sharing.

      Nicolas Prudhon Reply:

      @ANSH@Free mp3 download song, I’m really glad that you find this post useful!

      Sadly, SEO is a very broad topic and it’s not possible to cover all points in one post, but nonetheless I try at least to highlight the main ones.

    58. Mizanur Rahman Says:

      Thank you for your great information about SEO.

      Nicolas Prudhon Reply:

      @Mizanur Rahman, You’re most welcome!

    59. George Says:

      After reading this post. It will be more relaxing writing a post not having to worry if I’m doing keyword density or description right or over doing it etc. Thanks

    60. Interview with Nicolas Prudhon, PhD Internet Marketer & SEO professional – Famous Bloggers Club | New Media Bloggers Says:

      [...] I guess I would have to go with my guest post Understanding The New Rules Of SEO, the reason why I think that it’s my most famous post despite the fact that it’s a [...]

    61. Geoff Says:

      Hi Nicholas,

      Can I clarify the Description Tag please. Are you saying that when someone searches Google for example that the search results now will not bring up information in the Description Tag? or…

      Google puts forward the description if you have one which seems to be the case.

      I have always believed that the Description has a 2 fold affect for my online marketing strategy. I am trying to consider both the search engine and the potential visitor. It should have an element of keyword in it as well as this was an opportunity to provide the searcher with a clear message that the page is valuable to visit?

      In this regard, I would have to consider both the search engine requirements and my message to the visitor. I think that it would be difficult to manage this, if Google intends to pull out content from the page.

      If I have Description Tags in place already, are they likely to hurt me with the SEs?

      Nicolas Prudhon Reply:

      @Geoff, No, having a description tag in place won’t hurt your SEO (unless they are duplicate).

      Description tag no longer has impact on SEO neither positive neither negative by itself, however it could affect your clickthrough rate.

      So of course trying to have a description attractive to your potential visitors is important, however you have to be aware that Google can take the freedom to only use a snippet of your description or none at all.

      This means that you have limited control over what happens there. If you decide not to use a description tag, Google will simply extract what it considers the most relevant description matching the search query based on the snippets from your content.

    62. Mark Purpose Says:

      Great blog, I would like to try out some of these ideas myself

      -Mark

    63. legitimate work from home jobs Says:

      whats the best way of finding these related authority sites??

      cal

    64. Free Weight Loss Plans Says:

      Nice Post buddy…. thnx for such a nice informative article

    65. Carmen Bennett Says:

      Yes SEO might be complicated to many but one advice I can give to those newbie is that take your time on doing SEO coz rushing it will only bring harm to your site.

      Dennis Edell Reply:

      @Carmen Bennett,

      Hey Carmen, sorry it took so long to reply. Welcome to our little community; hope to see you ’round more often!

    66. Fancy Girl Dress Says:

      It was nice reading your post. I needed to know such kind of information to update myself. I work in my friend’s boutique of flower girl dresses and also help in the online promotion.

    67. Cincinnati Web Design Says:

      These are all good points on hoe SEO is changing. SEO is ever evolving with Googles latest Algorithm change coming soon with their “caffeine” update. SEO is not a one time fix it and forget it process there are many factors as you listed above. As SEO becomes more complicated it is good for us who provide the service…as long as we stay on top of the changes.

      Nicolas Prudhon Reply:

      @Cincinnati Web Design, You said something very true here… as long as we stay on top of the change…

      The problem with most SEOs outhere and the reason why this industry is not trusted the way it should, is because of too many of those people with outdated knowledge…

    68. Andy Roberts Says:

      It has been a hard job to find such informative and important tags from net. I went through your post, which made me update about online marketing products. I’ve been concerned with these all, since so long and doing work for my friend to promote his online business.

    69. OnlineIncome Says:

      Thanks,Great info on SEO!

    70. Luke Says:

      Good article, but too simplified. Definitely do not agree with keyword density. It is a barometer with upper and lower spec limits and that’s it. It does count. One important aspect however is: Google has an enormous team checking for spam and constantly doing tactical recommendations to the secret sauce team. Oh, and that PR up on the top. They are constantly remapping it so it’s way off. Usually about 25%.

      Nicolas Prudhon Reply:

      @Luke, Hi Luke, yes keyword density may be a barometer as you describe it, but Google is no longer using such archaic method. Today their algorithms allows them to map the interconnection between words rather than just acting as a word counter.

      As for the article to be too simplified, it may be so indeed. It’s impossible to explain all the intricacies of SEO in just 1 post unfortunately.

    71. Tiens shop Says:

      This is a great article.It shows that SEO evolves such information is so important because it keeps me updated.It is realy a great post thanks.

    72. Andrew @ Incomes International Says:

      I know I’ve come into this quite late and your opinions may have changed since writing this but - hey - I only just discovered this site and this was the post that caught my attention.

      There are a couple of things that you’ve written here that, conclusive testing has shown to be totally inaccurate. That in itself is what causes so much confusion for many people and simply destroys credibility for so many SEO’s.

      For instance you say that “Meta Description. You no longer need to fill in a description; in fact doing so may harm your click through rate.”

      Actually this is only half true. Descriptions are the most important aspect for CTR. The way Google actually works is that they will compare your own meta description with the page content. If they find a more relevant section of text in the body, only then will they replace your own description text with what they believe in their infinite wisdom to be a better and more relevant match. And the big problem with this is elipses and incompleteness.

      What you really should be advising is how to write a compelling description, that is relevant to the page content. When you learn how to do this properly the effect is two fold. Firstly Google will not try to replace what you’ve already written for descriptions therefore no ellipses (which have proven to dramatically reduce CTR if they appear in your result) and secondly that the description is now far more appealing to the searcher and is more likely to click through.

      Also looking at your comments about image alt text and titles. While these are not major influences they can help with your ranking. In fact there are a number of little tricks that you can use to remove the framed google page when someone does an image search. This can lead to new prospects and new business. I’m not saying keyword stuff but I am saying that you can and should use keywords in your img alt and title IF RELEVANT. So for instance you might a cat breeder or sell accessories. An image might be of a siamese cat. Using “Siamese Cat Accessories” in the alt text can greatly improve your results because you’ve included keywords which are relevant to both the page content and includes keywords.

      I do agree however that keyword density is a useless metric and is simply a waste of time these days. If you can get keywords in naturally great, but trying to aim for some magic number is so 2001.

      SEO is an evolutionary process and while some things remain constant (though very few), algorithms are constantly changing to improve user experience. The only way to constantly be at the forefront is to be prepared to make changes as new information comes to the fore.

      And NEVER take any one persons words for gospel. Not even mine. Test, test and test again. When you’ve finished testing - test again. Nothing is search ever stays the same for very long. In fact Google has made more changes to the algorithm in the past 18 months than they have in the previous 5 years. Just some food for thought.

      I could go on and on but I think this essay needs to come to an end.

      Nicolas Prudhon Reply:

      @Andrew @ Incomes International, Thank you very much for your reply and additional input of information Andrew!

      That’s quite a reply you made!^^

      I perfectly understand your points and your position on this and believe that to some extend, we agree with each other.

      It’s just that we could go on discussing over and over about google SEO, however there was only so much space in this post to fit so much information. ;)

      I surely would love to hear and discuss more with you about SEO!

      Andrew @ Incomes International Reply:

      @Nicolas Prudhon, feel free to contact me via my contact form on my blog. We’ll be able to exchange details that way. You can always add me to your twitter @akolyvas.

      I’m a pretty techy kind of guy. Been playing with computers since the 1980’s and have around 10 years of pretty heavy IT background in net engineering so I’m sure we could have some great discussions/debates…ahh forget diplomacy… we could have a great time arguing about this. :D

      Be forewarned, I talk as much as I type LOL

      Have a great day.

    73. D rowing machine Says:

      This is such a crucial resource that you are providing and you give it away for free. I enjoy seeing sites that realize the value of providing a prime resource for free. I truly loved reading your post. Thanks!

      Dennis Edell Reply:

      @D rowing machine,

      First, welcome to the community! Thanks for your input and I hope to see you around more often. Don’t forget to subscribe so you never miss a tip, I give plenty of luv to those that luv me. I’ll be visiting your site soon ;) .

      Second, in the future please help yourself and I by ensuring proper linking of you name. Check the comment policy linked right above the comment box at the bottom and be sure to include a real name before your keywords. Thanks! :) .

    74. seo keyword monitoring Says:

      I use this tool to monitor keywords position monitor.mazecore.com

      Dennis Edell Reply:

      @seo keyword monitoring,

      First, welcome to the community! Thanks for your input and I hope to see you around more often. Don’t forget to subscribe so you never miss a tip, I give plenty of luv to those that luv me. I’ll be visiting your site soon ;) .

      Second, in the future please help yourself and I by ensuring proper linking of you name. Check the comment policy linked right above the comment box at the bottom and be sure to include a real name before your keywords. Thanks! :) .

      Thanks for the tip on the tool! :)

    75. Holly Jahangiri Says:

      Can I just say “Yay!” and “Score one for real human beans!”? (Real writers love news like this. “Just write.” Wow. Back to the old “content is king” idea. I like.)

      Dennis Edell Reply:

      @Holly Jahangiri,

      I’m glad you found this article (although it ain’t difficult lol). If you’re interested in SEO I highly recommend Nicolas, his is the only blog on the subject that I read consistently.

      Read: Not boring. lol

    76. Rose Says:

      Fantastic! Simpler, more organic SEO strategies seem like they’ll provide Google with what they want: Relevant and useful search results.
      About buying/selling links: people really went overboard with this, bragging that they sold links on their sites, and selling links to sites that had absolutely nothing to do with their topic!
      If people sit back and think, they’ll see that it’s a waste of time to try tricking their way to high Google rankings. Google is very serious about providing relevant search results, and a little bit of time taken to follow the rules will definitely pay off in the long run.

      I loved this - ‘If your image is about a cat, call it a “cat” and not “make money online”. ‘ LoL!

      Dennis Edell Reply:

      @Rose,

      Hi Rose! This was a guest post, so I’ll let the writer respond in full. As the blog owner though, I had to at least pop in and welcome you to the community, thank you for your input and I hope to see you around more often! :)

      Dennis Edell Reply:

      @Rose, I noticed nothing in the URL field, do you have a site or blog of your own?

      Rose Reply:

      @Dennis Edell, None that I’m proud enough to tie my name too. When I get my freelance site up, I’ll be back here to comment on your lovely posts with my link. :)

      Dennis Edell Reply:

      @Rose,

      LOL ahh yes, we all have at least one of THOSE sites. Trust me though, a couple years from now you will look back on them fondly as the stepping stones that they were. ;)

    77. Joe H Says:

      Hi good post although I’m not sure about the meta description tag. The MD gives you a chance to connect and sell to your audience. By changing one of my tages on a none internet marketing product my clicks went up 63%! Most people don’t bother but that’s a mistake if you ask me.

    78. scheng1 Says:

      I can’t agree that keyword density is no important. My friend wrote about disciplining children, and the Google adsense displayed running shoes, because she wrote about naughty chidlren running here and there.
      Her lively description of naughty children over-rode her keyword of “disciplining children”
      scheng1´s last blog ..How to develop psychic abilities My ComLuv Profile

      Car News and Reviews Reply:

      @scheng1, I could not agree with you more, this is a case tested by me also, with the same results.
      Car News and Reviews´s last blog ..New BMW 5 Series Sedan Design Review My ComLuv Profile

      Dan Johnson Reply:

      Hey, thanks for posting, great comments. I’m glad to hear that you can actually write an article with out gumming it up with over using the keywords. I’ve never liked the results that was shown by the over stuffing anyway.
      Dan Johnson´s last blog ..3 Marketing Strategies For MLM Business Opportunities My ComLuv Profile

    79. Michael Aulia @CravingTech Says:

      That’s great news! I can’t be bothered stuffing my post with keywords or doing tedious SEO work

      Write naturally, Google likes? Me like!
      Michael Aulia @CravingTech´s last blog ..Left 4 Dead 2 Sale – $29.99 only at Amazon My ComLuv Profile

    80. Magnus Haga Says:

      Thanks for a great article. Really gave me an insight and a update and cleared up some things for me.
      Magnus Haga´s last blog ..Building your name in the Virtual market My ComLuv Profile

      Dennis Edell Reply:

      @Magnus Haga,

      This was a guest post, so I’ll let the writer respond in full. As the blog owner though, I had to at least pop in and welcome you to the community, thank you for your input and I hope to see you around more often! :)

    81. Car News and Reviews Says:

      This new SEO tips look much like no SEO at all.

      Could you mention the source of this information?
      Car News and Reviews´s last blog ..New BMW 5 Series Sedan Design Review My ComLuv Profile

      Dennis Edell Reply:

      @Car News and Reviews,

      Welcome to the community!

      I did have to pull you from the spam pit though. please use a real or nick name in front of your keywords. ;) Dennis Edell´s last blog ..PLEASE COMMENT - Have You EVER Used The Added Feature Of My Subscribe To Comments Plugin?? My ComLuv Profile

      Car News and Reviews Reply:

      @Dennis Edell, Thanks for pulling me out of the lions pit; I doubt that another name might prevent this from happening. There might be another reason for this. probably some people think they are only one who deserve a place under the sun and therefore they hate “competition”

      Dennis Edell Reply:

      @Car News and Reviews,

      Actually it does seem to help, plus it’s the main point in my comment policy. ;)

    82. Telemarketing Says:

      Thank you for a very informative and insightful blog post. It indeed pays to keep abreast with the news and updates on SEO.Will definitely help a newbie like me. Will keep coming back for more. :)

    83. Leah Dizon Says:

      seo is important for all IM…keyword should be always in url,tittle,content,metatag.alt tag…good post…thanks
      Leah Dizon´s last blog ..Leah Dizon MV #1 My ComLuv Profile

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