How Do YOU Spend For Advertising, Or Do You?
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Advertising your website is a matter of dollars and sense; as in, where does it make the most sense to put your dollars?
A recent survey conducted by Marketingsherpa.com (as reported in the Marketing Report newsletter) showed that search engine optimization and in-house generated email lists rank neck-and-neck as the top performers when it comes to return on investment.
A few highlights:
- Paid search ads are favored by 49% of marketers as the highest ROI.
- In-house email lists received the top rating for ROI by 47% of those surveyed.
- 34% of marketers plan to increase their spending on search engines by 5% or more.
