Leverage - Positional advantage; power to act effectively. Source.

One of the best things you can do for any sales type business (physical or digital) is to gain leverage off your competition.

Some call it sneaky (which it somewhat is), but as long as you stay above board, it’s perfectly legal and an excellent marketing strategy.

One particular golden nugget you can achieve here is instant follow-up ideas for any product you are promoting:

Pick a product, any product you wish to promote. Search for that particular product you’re promoting on Google and find the other
successful marketers who promote it.

Next you simply join their list, whether it be email or postal and check out their particular follow-up system. See what they do, offer and say about the product,

In our ever growing bag of sales tips, here’s another angle. An angle that you should always keep an eye on…the best ways to outsell your competition!

The key to outselling your competition is to compare both your product and promotions to theirs. When you find the differences between you, use your findings to improve your product or offer.

These are the top 12 things you can compare and improve upon to outsell your competition.

1. Price: Can you offer a lower price? Can you offer a higher price and increase the perceived value of your product? Do you offer easier payment options than your competition?

2. Packaging: Can you package your product more attractively? Do the colors of your package relate to your product? Can you package your product into a smaller or larger package?

The debate rages on! OK, maybe not that intensely but it will be a “back & forth” for a long long time to come. Should you use a real name or “pen” name, when doing business online? Especially with article writing…

Some will say that fake names are better for a variety or reasons, such as; it’s harder for your competition to find you or they’re afraid people might not take them seriously because there name is Becki or Bobbi or Chrissy, etc etc, you get the idea.

To this I say BAH!…

I am one that disagrees wholeheartedly with using “pen” or fake names. Now, I’m not saying these fears are foolish or stupid, they truly believe them, and from time to time they may run across it; BUT, these folks are not looking at the BIG PICTURE…