Sell More To Your Existing Customers: The Up-sell
Regardless of all the different traffic techniques in the world, even with proven sales copy and conversion methods in place, even with years of studying and applying various direct and indirect marketing approaches, the one thing I have found that brings in the most money to just about any business is the ability to up-sell each individual customer on an additional item they did NOT intend to originally purchase.
For those of you who may be unfamiliar with the term “up-sell,” let me use an example from one of the world’s most famous companies to illustrate this point:
When people walk into the fast-food giant, McDonald’s, to order a simple hamburger or a Vanilla shake, without fail they are presented with the phrase that has helped this company dominate the fast-food market:
“Would you like fries with that?”
Jaq @ Net Age Web Design
Kev
Latief@AnotherBlogger
sherry
