Leverage - Positional advantage; power to act effectively. Source.

One of the best things you can do for any sales type business (physical or digital) is to gain leverage off your competition.

Some call it sneaky (which it somewhat is), but as long as you stay above board, it’s perfectly legal and an excellent marketing strategy.

One particular golden nugget you can achieve here is instant follow-up ideas for any product you are promoting:

Pick a product, any product you wish to promote. Search for that particular product you’re promoting on Google and find the other
successful marketers who promote it.

Next you simply join their list, whether it be email or postal and check out their particular follow-up system. See what they do, offer and say about the product,

I realize I just recently posted about another Marketing Contest, but no worries, this is not turning into a contest blog.

I only post contests that I feel are beneficial to your marketing efforts, and I think you’ll agree that CASH PRIZES are ALWAYS beneficial!

Mattaw from MoneyBites.com, a blog about how to earn online is giving a total of 75 to 3 lucky winners. 1st place 50, 2nd place $20, 3rd place $5.

It’s super simple to enter. Simply sign up to his RSS feed via email, write a blog post with at least one link back using the anchor text “how to earn online” and your done!

This money can very nicely be spent on many aspects of you marketing, such as Advertising, PPC, Domain Names, Web Hosting or whatever!

Never stop pushing forward!
Dennis

We love promoting marketing contests here that can really boost your marketing efforts. I have a great one for you today.

Techogy.com is holding their first ever contest and giving away$500 in prizes! Most of which is CASH sent directly to your Paypal account.

How cool is that! Think of the advertising, PPC, and whatever else you can buy to give your marketing that needed boost…and it’s FREE CASH.

Up for grabs with the cash is free domain names and web hosting…sweet!

Head on over and check it out. It’s super easy to enter, so TAKE ACTION now.

Never stop pushing forward!
Dennis

OK here’s the skinny. I’m busy busy busy workin’ on something really awesome for everyone, but I figured I’d take a little break here at Midnight to bring you a pretty cool Entrecard contest.

Btw, if you’re one of the few still not using Entrecard on your blog(s), you should be. Not only does it bring you pretty decent traffic, but it’s an AWESOME promotion and networking tool

Anyhoo, on with the festivities! The General Marketing Blog has got himself a new domain name and he’s pretty stoked about it. To that end he’s giving away 10,000 Entrecard credits to one lucky winner! TEN THOUSAND.

The contest lasts ’till the end of June so head on over to his blog and check out the super easy ways you can enter, and Good Luck!

Never stop pushing forward!
Dennis

Every blogger wants to know the one and only true *secret*. “How do I know what my readers want to read?” The simplest and best way is to just let them tell you.

Learn a very cool, easy and free way to connect with your readers and learn EXACTLY what they want…

It’s called Skribit and allows you very simply to find out exactly what your readers want to read…no magic involved.

It’s an awesome looking tool for gathering and prioritizing the marketing topics you want me to write about here on D.S.W.M.

The whole idea is that YOU as a reader can now add your questions/suggestions right on the widget and also vote up the ones that others have added. This in turn helps me know which are the main questions or concerns y’all may want me to address.

Regardless of all the different traffic techniques in the world, even with proven sales copy and conversion methods in place, even with years of studying and applying various direct and indirect marketing approaches, the one thing I have found that brings in the most money to just about any business is the ability to up-sell each individual customer on an additional item they did NOT intend to originally purchase.

For those of you who may be unfamiliar with the term “up-sell,” let me use an example from one of the world’s most famous companies to illustrate this point:

When people walk into the fast-food giant, McDonald’s, to order a simple hamburger or a Vanilla shake, without fail they are presented with the phrase that has helped this company dominate the fast-food market:

“Would you like fries with that?”

Do you like contests? We LOVE contests, as long as they hold something that will help boost your marketing efforts.

Of course, straight cash is always good too

Contest are HUGE, spreading like wildfire all across the net!

I have decided to set up a specific category to bring you the best contests that cross my desk, that will help boost your marketing in one way or another.

Please enjoy.

Never stop pushing forward!
Dennis

Not a professional writer? Neither am I. I’m sure I’ll learn as much as you from what I post here. After all, good writing skills are very important; and not just for “writers”.

Some newcomers may be wondering what this has to do with marketing. Perhaps it’s better suited for a freelance writing site? Well, that’s obvious, but it is very well suited here as well.

Take a quick glance at the category list…..Article, Ebook, Email, Ezine, Forum, and even Auction marketing all benefit from good writing skills.

Now, I could go on putting such posts/articles in multiple categories. However, I find myself getting annoyed more and more when I see this done on other blogs, so I figure others must also.

This is where you will find them, please enjoy.

Never stop pushing forward!
Dennis