We love promoting marketing contests here that can really boost your marketing efforts. I have a great one for you today.

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To our mutual success!
Dennis
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Welcome to D.S.W.M., where Direct Sales meets Online Marketing. We cover it all, as elementary as possible because we know you’re new. Got a wish list? Skribit! Like what you see? We offer Full Feed updates.

Advertising your website is a matter of dollars and sense; as in, where does it make the most sense to put your dollars?

A recent survey conducted by Marketingsherpa.com (as reported in the Marketing Report newsletter) showed that search engine optimization and in-house generated email lists rank neck-and-neck as the top performers when it comes to return on investment.

A few highlights:

• Paid search ads are favored by 49% of marketers as the highest ROI.
• In-house email lists received the top rating for ROI by 47% of those surveyed.
• 34% of marketers plan to increase their spending on search engines by 5% or more.