Hello all!

First, sincerest apologies for not posting in about a week. I’m still hard at work on that blog project I’ve spoken about. I’m hoping to be able to announce/launch it next week…it’s lookin’ good so far

Now then, a brand new feature here starting this coming Monday, the 30th. At the beginning/end of each month I will be recapping each and every post from the previous month (or at least the best ones) with a link and small caption.

This is a little different then most of the other “link round-up” posts I see, as this is all internal. A good bunch of the ones I see are all external, wherein bloggers give the love and link-out to the posts they come across on other blogs. Also an excellent practice, which I’ll get more into another time.

Why is this something all Bloggers should consider? Just a few ideas (in no real particular order)…..

Advertising your website is a matter of dollars and sense; as in, where does it make the most sense to put your dollars?

A recent survey conducted by Marketingsherpa.com (as reported in the Marketing Report newsletter) showed that search engine optimization and in-house generated email lists rank neck-and-neck as the top performers when it comes to return on investment.

A few highlights:

• Paid search ads are favored by 49% of marketers as the highest ROI.
• In-house email lists received the top rating for ROI by 47% of those surveyed.
• 34% of marketers plan to increase their spending on search engines by 5% or more.
• Search engine optimization is growing in efficacy; 45% ranked it as a high ROI compared to 33% in 2005.
• In-house blogs are planned by 35% of marketers, compared with 18% last year.