Blogroll Effectiveness - What Do You Think?
I’ve had this discussion a number of times on other blogs. With Mitch at least once, on BloggingQuestions, and several others which I can no longer remember.
I do not currently use one, nor do I have any real plans to add one in the coming days. The reasons for this are 3fold (at least the three most prominent in my mind).
1. SEO:
Blogrolls are inherently do-follow links. As my regulars are well aware, I give PLENTY of linklove when it’s appropriate. The rolls just suck it right off the homepage for no real good reason that I can see.
Contextual links (links within a post) are far superior all the way around. Search engines read text first, then go for the links IF at all. Plus, visitors are far more prone to clicking intext links, then sidebar links.
2. Link Exchanges:

