Sell More To Your Existing Customers: The Up-sell
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Regardless of all the different traffic techniques in the world, even with proven sales copy and conversion methods in place, even with years of studying and applying various direct and indirect marketing approaches, the one thing I have found that brings in the most money to just about any business is the ability to up-sell each individual customer on an additional item they did NOT intend to originally purchase.
For those of you who may be unfamiliar with the term “up-sell,” let me use an example from one of the world’s most famous companies to illustrate this point:
