Tip - You Need Outgoing Links Too
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You need incoming links! They shout. And it’s true, you do and lots of them. But what they weren’t shouting until recently is that you should have a fair mount of outgoing links also…
You’d be really surprised if you knew how many online marketers either don’t know, or completely ignore the “simple” fact, that if you want your website to have lots and lots of traffic, you need LINKS. Both incoming AND outgoing; yes that’s right, I said OUTGOING.
And that’s what this tip is based on…
There are two different ways to accomplish outgoing links, a good way and a better way.
If you simply reference someone else’s blog in your post and link to it, you won’t do your traffic size much good. You won’t do it any harm either though and you will in fact help your site some.
Of course when you mention what’s happening on other sites, you run the risk of sending people away to that other site. But you also show that you’re part of a community and that you’re up to date with what’s happening in your field.
It might cost you a few clicks, but you’ll help to build trust. This is what it’s all about, right? And when the owner of the site you’ve linked to sees your post, there’s a very good chance he’ll link back!
The other kind of link takes a bit more work, but definitely worth it. If you’ve seen a site that impresses you, instead of just linking to it, you could contact the person behind it and write about them.
A few emailed questions would be enough to give you a good post or even two. When you tell them that their profile is up, what are the odds that they won’t put a link to it on their site?
To our mutual success!
Dennis
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Note: I try my very best to write as clear and concise as possible. Despite all efforts I may have missed something or not explained it in the best way possible. Please let me know if this article has helped your marketing efforts. If you have any questions regarding anything here, contact me anytime. Got a topic suggestion; something you’d like to see? Skribit and others will vote on it as well. Either way I would love to hear from you.
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Tags: Blogging, community, email, linking strategy, one-way link, outgoing links, reciprocal link
March 14th, 2008 at 9:13 am
Great article, thank you. The most of the articles on SEO I read were talking about incoming links only and their importance in website marketing. But on my opinion, it’s about not only to get but to give. If one links to someone else’s site from his or her own website, it would show that he or she respects other webmasters and looks for long-term marketing realtionships. Outgoing links help build trust in you and your website.
March 29th, 2008 at 2:59 am
That’s exactly right Wild, but not everyone realizes it yet. That’s just one thing I try to cover!
Thanks for the comment
May 2nd, 2008 at 4:10 pm
Dennis.
I think that linking out to other blogs, and using tracbacks is one of the most overlooked blog activities. I know that doing these two things has had a powerful effect on my blogs growth.
Great idea about the direct contact. I’m going give it a shot and see how it goes.
Keith Goodrum’s last blog post..By: Dennis Edell
May 2nd, 2008 at 4:45 pm
Hey Keith, it’s awesome to see you here!
I’m definitely getting more and more into linking out, and am glad to see I gave u a good idea…be sure to let me/us know how it works for ya
May 4th, 2008 at 1:15 pm
Visiting blog site and make comments play an important part.
outgoing link and incoming link also important, i believe it will create win win situation.
Have a nice day.
From; coolingstar9
coolingstar9s last blog post..I salute you, Cleaners
May 4th, 2008 at 7:29 pm
Exactly right Cool, thanks for dropping by
May 10th, 2008 at 11:02 am
Thanks for the suggestions, which seem to indicate that “no follow” in comments would undermine one’s goal of having outbound links.
Sacramento Wedding DJss last blog post..1
May 10th, 2008 at 11:56 am
Correct. Although Google is said to still ’see’ and somewhat index no-follow links, they lose a lot of power.
I’m not sure how you got that from this particular article though.
May 28th, 2008 at 10:54 pm
Great thoughts! I had never thought about using outbound links like that… I will start today! Thanks…
Sacramento Wedding DJs last blog post..1
May 29th, 2008 at 9:52 am
Excellent Brandon, good luck! be sure to let us know how it goes!